Bissell Consumer Insights

Who buys Bissell?

A Bissell consumer is generally lower income, African American, and adolescent age. Bissell consumers are more likely to purchase Bissell during larger pantry stocking trips. Brands such as Febreze, Arm & Hammer, and Glade also tend to be purchased in the same trip. See sample consumer insights data below.

Bissell Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$19.88
% of Basket $ (median)
31.9%
Total Basket $ (median)
$62.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bissell Consumer Demographics

demographic
index
Female
100
Male
102
<24
142
25-34
120
35-44
90
45-54
96
55-64
88
65+
75
African American
110
Asian
75
Caucasian
103
Hispanic
81
demographic
index
Has Kids
93
No Kids
116
- $20k
118
$20k-40k
126
$40k-60k
112
$60k-80k
96
$80k-100k
89
$100k-125k
86
$125k +
65
No College
110
College
103
Adv. Degree
76

Understand Bissell Consumer Behavior

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Bissell Basket Affinity & Size

brand
basket affinity
Febreze 13.8x
Arm & Hammer 7.9x
Glade 7.0x
Gain 6.7x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
223

Where is Bissell Purchased?

channels
index
Club
44
Dollar
15
Drug
1
Food
4
Gas & Convenience
2
Mass
206
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.4x
Gold Peak 1.3x
Monster Energy 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
76
Credit
111
Debit
112
Food Stamps
27

When is Bissell Purchased?

day of week
Sun
17.3%
Mon
12.2%
Tue
10.9%
Wed
10.5%
Thu
12.7%
Fri
15.7%
Sat
20.7%
time of day
Morning
13.2%
Noon
16.8%
Afternoon
34.5%
Evening
27.1%
Late
8.4%

Get More Bissell Data

Contact us for the latest Bissell consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bissell consumers switch to?

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Why do consumers stop buying Bissell products?

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Which retailers do Bissell shoppers prefer to shop at?

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What motivates consumers to try Bissell products?

Research the Bissell Target Market

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Who actually buys Bissell? Do these consumers match the intended target market of Bissell?

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What motivates the target market to buy Bissell?

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What other target market should Bissell look at?

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Which other brands have a similar target market?

About Our Bissell Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.