Bissell Consumer Insights

Who buys Bissell?

A Bissell consumer is generally lower income, African American, and adolescent age. Bissell consumers are more likely to purchase Bissell during larger pantry stocking trips. Brands such as Febreze, Arm & Hammer, and Glade also tend to be purchased in the same trip. Sample consumer insights data below.

Bissell Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$19.88
% of Basket $ (median)
31.9%
Total Basket $ (median)
$62.41

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bissell Consumer Demographics

demographic
index
Female
100
Male
102
<24
142
25-34
120
35-44
90
45-54
96
55-64
88
65+
75
African American
110
Asian
75
Caucasian
103
Hispanic
81
demographic
index
Has Kids
93
No Kids
116
- $20k
118
$20k-40k
126
$40k-60k
112
$60k-80k
96
$80k-100k
89
$100k-125k
86
$125k +
65
No College
110
College
103
Adv. Degree
76

Understand Bissell Consumer Behavior

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Bissell Basket Affinity & Size

brand
basket affinity
Febreze 13.8x
Arm & Hammer 7.9x
Glade 7.0x
Gain 6.7x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
223

Where is Bissell Purchased?

channels
index
Club
44
Dollar
15
Drug
1
Food
4
Gas & Convenience
2
Mass
206
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.4x
Gold Peak 1.3x
Monster Energy 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
76
Credit
111
Debit
112
Food Stamps
27

When is Bissell Purchased?

day of week
Sun
17.3%
Mon
12.2%
Tue
10.9%
Wed
10.5%
Thu
12.7%
Fri
15.7%
Sat
20.7%
time of day
Morning
13.2%
Noon
16.8%
Afternoon
34.5%
Evening
27.1%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bissell consumers purchase?

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Why do Bissell consumers try new brands?

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Where do Bissell consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bissell Target Market

Arrow and target

Who actually buys Bissell? Do these consumers match the intended target market of Bissell?

Thought bubble

What motivates the target market to purchase Bissell?

magnifying glass

What other target market should Bissell look at?

venn diagram

Which other brands have a similar target market?

About Our Bissell Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.