Bite Me Consumer Insights

Who buys Bite Me? A Bite Me consumer is generally slightly lower income, African American, and older age. Bite Me consumers are more likely to purchase Bite Me during larger pantry stocking trips. Brands such as Blue Bonnet, Libby's, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Bite Me Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.72
% of Basket $ (median)
2.7%
Total Basket $ (median)
$64.54

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bite Me Consumer Demographics

demographic
index
Female
100
Male
103
<24
131
25-34
91
35-44
88
45-54
101
55-64
155
65+
151
African American
214
Asian
36
Caucasian
104
Hispanic
79
demographic
index
Has Kids
99
No Kids
101
- $20k
120
$20k-40k
118
$40k-60k
126
$60k-80k
113
$80k-100k
81
$100k-125k
65
$125k +
56
No College
136
College
96
Adv. Degree
75

Understand Bite Me Consumer Behavior

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Bite Me Basket Affinity & Size

brand
basket affinity
Blue Bonnet 8.1x
Libby's 7.6x
Totino's Party Pizza 7.6x
Sunny Meadow 6.9x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
549

Where is Bite Me Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 2.2x
Armour 2.1x
Bar-S 2.0x
Totino's Party Pizza 2.0x

How Did They Pay?

method
index
Cash
99
Credit
80
Debit
111
Food Stamps
187

When is Bite Me Purchased?

day of week
Sun
15.2%
Mon
14.5%
Tue
12.5%
Wed
12.3%
Thu
12.4%
Fri
15.7%
Sat
17.5%
time of day
Morning
15.3%
Noon
16.9%
Afternoon
38.7%
Evening
22.8%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bite Me consumers purchase?

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Why do Bite Me consumers try new brands?

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Where do Bite Me consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bite Me Target Market

Arrow and target

Who actually buys Bite Me? Do these consumers match the intended target market of Bite Me?

Thought bubble

What motivates the target market to purchase Bite Me?

magnifying glass

What other target market should Bite Me look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us