Bite Me Consumer Insights

Who buys Bite Me?

A Bite Me consumer is generally slightly lower income, African American, and older age. Bite Me consumers are more likely to purchase Bite Me during larger pantry stocking trips. Brands such as Blue Bonnet, Libby's, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Bite Me Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.72
% of Basket $ (median)
2.7%
Total Basket $ (median)
$64.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bite Me Consumer Demographics

demographic
index
Female
100
Male
103
<24
131
25-34
91
35-44
88
45-54
101
55-64
155
65+
151
African American
214
Asian
36
Caucasian
104
Hispanic
79
demographic
index
Has Kids
99
No Kids
101
- $20k
120
$20k-40k
118
$40k-60k
126
$60k-80k
113
$80k-100k
81
$100k-125k
65
$125k +
56
No College
136
College
96
Adv. Degree
75

Understand Bite Me Consumer Behavior

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Bite Me Basket Affinity & Size

brand
basket affinity
Blue Bonnet 8.1x
Libby's 7.6x
Totino's Party Pizza 7.6x
Sunny Meadow 6.9x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
549

Where is Bite Me Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 2.2x
Armour 2.1x
Bar-S 2.0x
Totino's Party Pizza 2.0x

How Did They Pay?

method
index
Cash
99
Credit
80
Debit
111
Food Stamps
187

When is Bite Me Purchased?

day of week
Sun
15.2%
Mon
14.5%
Tue
12.5%
Wed
12.3%
Thu
12.4%
Fri
15.7%
Sat
17.5%
time of day
Morning
15.3%
Noon
16.9%
Afternoon
38.7%
Evening
22.8%
Late
6.3%

Get More Bite Me Data

Contact us for the latest Bite Me consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bite Me consumers switch to?

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Why do consumers stop buying Bite Me products?

Store front

Which retailers do Bite Me shoppers prefer to shop at?

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What motivates consumers to try Bite Me products?

Research the Bite Me Target Market

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Who actually buys Bite Me? Do these consumers match the intended target market of Bite Me?

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What motivates the target market to buy Bite Me?

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What other target market should Bite Me look at?

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Which other brands have a similar target market?

About Our Bite Me Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.