Black Forest Consumer Insights

Who buys Black Forest?

A Black Forest consumer is generally higher income, Asian, and lower middle age. Black Forest consumers are more likely to purchase Black Forest during larger pantry stocking trips. Brands such as Kellogg's, Frito-Lay, and Skittles also tend to be purchased in the same trip. See sample consumer insights data below.

Black Forest Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.28
% of Basket $ (median)
6.6%
Total Basket $ (median)
$64.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Black Forest Consumer Demographics

demographic
index
Female
100
Male
99
<24
97
25-34
100
35-44
106
45-54
97
55-64
95
65+
51
African American
89
Asian
117
Caucasian
98
Hispanic
90
demographic
index
Has Kids
108
No Kids
83
- $20k
90
$20k-40k
94
$40k-60k
102
$60k-80k
102
$80k-100k
100
$100k-125k
117
$125k +
92
No College
95
College
102
Adv. Degree
94

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Black Forest Basket Affinity & Size

brand
basket affinity
Kellogg's 5.5x
Frito-Lay 5.5x
Skittles 4.6x
YoCrunch 4.2x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
355

Where is Black Forest Purchased?

channels
index
Club
283
Dollar
16
Drug
121
Food
112
Gas & Convenience
29
Mass
52
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.6x
Dannon Danimals 1.6x
Hawaiian Punch 1.5x
Hostess 1.5x

How Did They Pay?

method
index
Cash
90
Credit
107
Debit
96
Food Stamps
141

When is Black Forest Purchased?

day of week
Sun
16.3%
Mon
13.0%
Tue
12.8%
Wed
12.7%
Thu
12.7%
Fri
15.3%
Sat
17.1%
time of day
Morning
13.6%
Noon
18.0%
Afternoon
34.0%
Evening
29.1%
Late
5.4%

About Our Black Forest Consumer Insights

How do we know who buys Black Forest? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Black Forest consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.