Black Forest Consumer Insights

Who buys Black Forest? Black Forest consumers are generally higher income, Asian, and lower middle age. Black Forest consumers are more likely to purchase Black Forest during larger pantry stocking trips. Brands such as Kellogg's, Frito-Lay, and Skittles also tend to be purchased in the same trip. Sample consumer insights data below.

Black Forest Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.28
% of Basket $ (median)
6.6%
Total Basket $ (median)
$64.73

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Black Forest Consumer Demographics

demographic
index
Female
100
Male
99
<24
97
25-34
100
35-44
106
45-54
97
55-64
95
65+
51
African American
89
Asian
117
Caucasian
98
Hispanic
90
demographic
index
Has Kids
108
No Kids
83
- $20k
90
$20k-40k
94
$40k-60k
102
$60k-80k
102
$80k-100k
100
$100k-125k
117
$125k +
92
No College
95
College
102
Adv. Degree
94

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Black Forest Basket Affinity & Size

brand
basket affinity
Kellogg's 5.5x
Frito-Lay 5.5x
Skittles 4.6x
YoCrunch 4.2x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
355

Where is Black Forest Purchased?

channels
index
Club
283
Dollar
16
Drug
121
Food
112
Gas & Convenience
29
Mass
52
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.6x
Dannon Danimals 1.6x
Hawaiian Punch 1.5x
Hostess 1.5x

How Did They Pay?

method
index
Cash
90
Credit
107
Debit
96
Food Stamps
141

When is Black Forest Purchased?

day of week
Sun
16.3%
Mon
13.0%
Tue
12.8%
Wed
12.7%
Thu
12.7%
Fri
15.3%
Sat
17.1%
time of day
Morning
13.6%
Noon
18.0%
Afternoon
34.0%
Evening
29.1%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Black Forest consumers purchase?

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Why do Black Forest consumers try new brands?

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Where do Black Forest consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Black Forest Target Market

Arrow and target

Who actually buys Black Forest? Do these consumers match the intended target market of Black Forest?

Thought bubble

What motivates the target market to purchase Black Forest?

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What other target market should Black Forest look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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