Black Forest Consumer Insights

Who buys Black Forest?

A Black Forest consumer is generally higher income, Asian, and lower middle age. Black Forest consumers are more likely to purchase Black Forest during larger pantry stocking trips. Brands such as Kellogg's, Frito-Lay, and Skittles also tend to be purchased in the same trip. See sample consumer insights data below.

Black Forest Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.28
% of Basket $ (median)
6.6%
Total Basket $ (median)
$64.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Black Forest Consumer Demographics

demographic
index
Female
100
Male
99
<24
97
25-34
100
35-44
106
45-54
97
55-64
95
65+
51
African American
89
Asian
117
Caucasian
98
Hispanic
90
demographic
index
Has Kids
108
No Kids
83
- $20k
90
$20k-40k
94
$40k-60k
102
$60k-80k
102
$80k-100k
100
$100k-125k
117
$125k +
92
No College
95
College
102
Adv. Degree
94

Understand Black Forest Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Black Forest Basket Affinity & Size

brand
basket affinity
Kellogg's 5.5x
Frito-Lay 5.5x
Skittles 4.6x
YoCrunch 4.2x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
355

Where is Black Forest Purchased?

channels
index
Club
283
Dollar
16
Drug
121
Food
112
Gas & Convenience
29
Mass
52
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.6x
Dannon Danimals 1.6x
Hawaiian Punch 1.5x
Hostess 1.5x

How Did They Pay?

method
index
Cash
90
Credit
107
Debit
96
Food Stamps
141

When is Black Forest Purchased?

day of week
Sun
16.3%
Mon
13.0%
Tue
12.8%
Wed
12.7%
Thu
12.7%
Fri
15.3%
Sat
17.1%
time of day
Morning
13.6%
Noon
18.0%
Afternoon
34.0%
Evening
29.1%
Late
5.4%

Get More Black Forest Data

Contact us for the latest Black Forest consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Black Forest consumers switch to?

Stop sign

Why do consumers stop buying Black Forest products?

Store front

Which retailers do Black Forest shoppers prefer to shop at?

Sale sign

What motivates consumers to try Black Forest products?

Research the Black Forest Target Market

Arrow and target

Who actually buys Black Forest? Do these consumers match the intended target market of Black Forest?

Thought bubble

What motivates the target market to purchase Black Forest?

Magnifying glass

What other target market should Black Forest look at?

Venn diagram

Which other brands have a similar target market?

About Our Black Forest Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.