Black&Mild Consumer Insights

Who buys Black&Mild? A Black&Mild consumer is generally lower income, African American, and senior age. Black&Mild consumers are more likely to purchase Black&Mild during small to mid sized trips. Brands such as Bud Light, Marlboro Gold Pack, and Diet Mountain Dew also tend to be purchased in the same trip. Sample consumer insights data below.

Black&Mild Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.02
% of Basket $ (median)
27.4%
Total Basket $ (median)
$14.66

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Black&Mild Consumer Demographics

demographic
index
Female
59
Male
503
<24
61
25-34
85
35-44
94
45-54
111
55-64
72
65+
393
African American
922
Asian
39
Caucasian
54
Hispanic
47
demographic
index
Has Kids
45
No Kids
223
- $20k
102
$20k-40k
234
$40k-60k
165
$60k-80k
27
$80k-100k
15
$100k-125k
98
$125k +
12
No College
125
College
86
Adv. Degree
140

Understand Black&Mild Consumer Behavior

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Black&Mild Basket Affinity & Size

brand
basket affinity
Bud Light 29.2x
Marlboro Gold Pack 24.2x
Diet Mountain Dew 23.0x
Gain 22.3x
basket size
index
Urgent Need (1-2 Items)
105
Express Lane (3-10 Items)
114
Fill Up (11-20 Items)
63
Pantry Stocking (21+ Items)
85

Where is Black&Mild Purchased?

channels
index
Club
578
Dollar
108
Drug
64
Food
31
Gas & Convenience
477
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 3.8x
Marlboro Gold Pack 2.6x
Red Bull 2.4x
Sunny Meadow 2.3x

How Did They Pay?

method
index
Cash
70
Credit
174
Debit
60
Food Stamps
15

When is Black&Mild Purchased?

day of week
Sun
15.5%
Mon
15.7%
Tue
10.6%
Wed
12.4%
Thu
11.8%
Fri
27.2%
Sat
6.8%
time of day
Morning
9.5%
Noon
10.2%
Afternoon
41.2%
Evening
35.7%
Late
3.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Black&Mild consumers purchase?

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Why do Black&Mild consumers try new brands?

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Where do Black&Mild consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Black&Mild Target Market

Arrow and target

Who actually buys Black&Mild? Do these consumers match the intended target market of Black&Mild?

Thought bubble

What motivates the target market to purchase Black&Mild?

magnifying glass

What other target market should Black&Mild look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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