Black&Mild Consumer Insights

Who buys Black&Mild?

A Black&Mild consumer is generally lower income, African American, and senior age. Black&Mild consumers are more likely to purchase Black&Mild during small to mid sized trips. Brands such as Bud Light, Marlboro Gold Pack, and Diet Mountain Dew also tend to be purchased in the same trip. See sample consumer insights data below.

Black&Mild Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.02
% of Basket $ (median)
27.4%
Total Basket $ (median)
$14.66

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Black&Mild Consumer Demographics

demographic
index
Female
59
Male
503
<24
61
25-34
85
35-44
94
45-54
111
55-64
72
65+
393
African American
922
Asian
39
Caucasian
54
Hispanic
47
demographic
index
Has Kids
45
No Kids
223
- $20k
102
$20k-40k
234
$40k-60k
165
$60k-80k
27
$80k-100k
15
$100k-125k
98
$125k +
12
No College
125
College
86
Adv. Degree
140

Understand Black&Mild Consumer Behavior

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Black&Mild Basket Affinity & Size

brand
basket affinity
Bud Light 29.2x
Marlboro Gold Pack 24.2x
Diet Mountain Dew 23.0x
Gain 22.3x
basket size
index
Urgent Need (1-2 Items)
105
Express Lane (3-10 Items)
114
Fill Up (11-20 Items)
63
Pantry Stocking (21+ Items)
85

Where is Black&Mild Purchased?

channels
index
Club
578
Dollar
108
Drug
64
Food
31
Gas & Convenience
477
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 3.8x
Marlboro Gold Pack 2.6x
Red Bull 2.4x
Sunny Meadow 2.3x

How Did They Pay?

method
index
Cash
70
Credit
174
Debit
60
Food Stamps
15

When is Black&Mild Purchased?

day of week
Sun
15.5%
Mon
15.7%
Tue
10.6%
Wed
12.4%
Thu
11.8%
Fri
27.2%
Sat
6.8%
time of day
Morning
9.5%
Noon
10.2%
Afternoon
41.2%
Evening
35.7%
Late
3.5%

About Our Black&Mild Consumer Insights

How do we know who buys Black&Mild? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Black&Mild consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.