Black Pearls Consumer Insights

Who buys Black Pearls?

A Black Pearls consumer is generally higher income, Caucasian, and lower middle age. Black Pearls consumers are more likely to purchase Black Pearls during larger pantry stocking trips. Brands such as Nutella, Perdue, and Fresh Express also tend to be purchased in the same trip. See sample consumer insights data below.

Black Pearls Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.97
% of Basket $ (median)
3.2%
Total Basket $ (median)
$92.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Black Pearls Consumer Demographics

demographic
index
Female
100
Male
98
<24
66
25-34
83
35-44
112
45-54
110
55-64
91
65+
83
African American
29
Asian
48
Caucasian
116
Hispanic
44
demographic
index
Has Kids
106
No Kids
86
- $20k
56
$20k-40k
70
$40k-60k
88
$60k-80k
95
$80k-100k
118
$100k-125k
153
$125k +
128
No College
90
College
102
Adv. Degree
101

Understand Black Pearls Consumer Behavior

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Black Pearls Basket Affinity & Size

brand
basket affinity
Nutella 8.6x
Perdue 7.5x
Fresh Express 5.9x
Domino 5.9x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
553

Where is Black Pearls Purchased?

channels
index
Club
106
Dollar
2
Drug
12
Food
163
Gas & Convenience
7
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.0x
Utz 2.0x
Smart Balance 1.8x
Goya 1.7x

How Did They Pay?

method
index
Cash
58
Credit
134
Debit
90
Food Stamps
100

When is Black Pearls Purchased?

day of week
Sun
18.9%
Mon
12.8%
Tue
11.5%
Wed
11.4%
Thu
12.5%
Fri
15.4%
Sat
17.5%
time of day
Morning
18.2%
Noon
19.8%
Afternoon
35.0%
Evening
22.9%
Late
4.1%

Get More Black Pearls Data

Contact us for the latest Black Pearls consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Black Pearls consumers switch to?

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Why do consumers stop buying Black Pearls products?

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Which retailers do Black Pearls shoppers prefer to shop at?

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What motivates consumers to try Black Pearls products?

Research the Black Pearls Target Market

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Who actually buys Black Pearls? Do these consumers match the intended target market of Black Pearls?

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What motivates the target market to buy Black Pearls?

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What other target market should Black Pearls look at?

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Which other brands have a similar target market?

About Our Black Pearls Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.