Blackstone Consumer Insights

Who buys Blackstone?

A Blackstone consumer is generally very high income, Asian, and older age. Blackstone consumers are more likely to purchase Blackstone during larger pantry stocking trips. Brands such as Fresh Selections, Diet Dr Pepper, and Dannon Oikos also tend to be purchased in the same trip. See sample consumer insights data below.

Blackstone Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.99
% of Basket $ (median)
14.8%
Total Basket $ (median)
$54.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Blackstone Consumer Demographics

demographic
index
Female
101
Male
90
<24
57
25-34
64
35-44
71
45-54
140
55-64
234
65+
228
African American
39
Asian
147
Caucasian
100
Hispanic
99
demographic
index
Has Kids
88
No Kids
128
- $20k
47
$20k-40k
70
$40k-60k
50
$60k-80k
152
$80k-100k
92
$100k-125k
104
$125k +
183
No College
119
College
90
Adv. Degree
128

Understand Blackstone Consumer Behavior

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Blackstone Basket Affinity & Size

brand
basket affinity
Fresh Selections 9.3x
Diet Dr Pepper 8.9x
Dannon Oikos 7.3x
Nabisco Triscuit 6.8x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
225

Where is Blackstone Purchased?

channels
index
Club
336
Drug
78
Food
116
Gas & Convenience
29
Mass
45
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Sabra 1.8x
Almond Breeze 1.7x
Oroweat 1.7x

How Did They Pay?

method
index
Cash
93
Credit
144
Debit
76
Food Stamps
6

When is Blackstone Purchased?

day of week
Sun
14.3%
Mon
11.2%
Tue
10.2%
Wed
12.4%
Thu
15.2%
Fri
17.8%
Sat
19.0%
time of day
Morning
13.0%
Noon
19.1%
Afternoon
41.4%
Evening
22.8%
Late
3.7%

Get More Blackstone Data

Better understand Blackstone consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Blackstone consumers switch to?

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Why do consumers stop buying Blackstone products?

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Which retailers do Blackstone shoppers prefer to shop at?

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What motivates consumers to try Blackstone products?

Research the Blackstone Target Market

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Who actually buys Blackstone? Do these consumers match the intended target market of Blackstone?

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What motivates the target market to buy Blackstone?

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What other target market should Blackstone look at?

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Which other brands have a similar target market?

About Our Blackstone Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.