Blackstone Consumer Insights

Who buys Blackstone? A Blackstone consumer is generally very high income, Asian, and older age. Blackstone consumers are more likely to purchase Blackstone during larger pantry stocking trips. Brands such as Fresh Selections, Diet Dr Pepper, and Dannon Oikos also tend to be purchased in the same trip. Sample consumer insights data below.

Blackstone Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.99
% of Basket $ (median)
14.8%
Total Basket $ (median)
$54.10

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Blackstone Consumer Demographics

demographic
index
Female
101
Male
90
<24
57
25-34
64
35-44
71
45-54
140
55-64
234
65+
228
African American
39
Asian
147
Caucasian
100
Hispanic
99
demographic
index
Has Kids
88
No Kids
128
- $20k
47
$20k-40k
70
$40k-60k
50
$60k-80k
152
$80k-100k
92
$100k-125k
104
$125k +
183
No College
119
College
90
Adv. Degree
128

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Blackstone Basket Affinity & Size

brand
basket affinity
Fresh Selections 9.3x
Diet Dr Pepper 8.9x
Dannon Oikos 7.3x
Nabisco Triscuit 6.8x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
225

Where is Blackstone Purchased?

channels
index
Club
336
Drug
78
Food
116
Gas & Convenience
29
Mass
45
regions
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What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Sabra 1.8x
Almond Breeze 1.7x
Oroweat 1.7x

How Did They Pay?

method
index
Cash
93
Credit
144
Debit
76
Food Stamps
6

When is Blackstone Purchased?

day of week
Sun
14.3%
Mon
11.2%
Tue
10.2%
Wed
12.4%
Thu
15.2%
Fri
17.8%
Sat
19.0%
time of day
Morning
13.0%
Noon
19.1%
Afternoon
41.4%
Evening
22.8%
Late
3.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Blackstone consumers purchase?

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Why do Blackstone consumers try new brands?

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Where do Blackstone consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Blackstone Target Market

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Who actually buys Blackstone? Do these consumers match the intended target market of Blackstone?

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What motivates the target market to purchase Blackstone?

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What other target market should Blackstone look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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