Blistex Consumer Insights

Who buys Blistex?

A Blistex consumer is generally slightly higher income, Caucasian, and upper middle age. Blistex consumers are more likely to purchase Blistex during larger pantry stocking trips. Brands such as Listerine, CoverGirl, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Blistex Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.97
% of Basket $ (median)
6.0%
Total Basket $ (median)
$33.09

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Blistex Consumer Demographics

demographic
index
Female
100
Male
97
<24
109
25-34
96
35-44
99
45-54
111
55-64
97
65+
66
African American
87
Asian
80
Caucasian
105
Hispanic
77
demographic
index
Has Kids
95
No Kids
112
- $20k
99
$20k-40k
108
$40k-60k
100
$60k-80k
88
$80k-100k
113
$100k-125k
105
$125k +
88
No College
93
College
102
Adv. Degree
96

Understand Blistex Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Blistex Basket Affinity & Size

brand
basket affinity
Listerine 6.0x
CoverGirl 5.8x
TRESemme 5.5x
Oral-B 5.5x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
257

Where is Blistex Purchased?

channels
index
Beauty
188
Club
0
Dollar
395
Drug
418
Food
44
Gas & Convenience
30
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Hawaiian Punch 1.3x
Totino's Pizza Rolls 1.3x
Gatorade G2 1.3x

How Did They Pay?

method
index
Cash
131
Credit
97
Debit
97
Food Stamps
39

When is Blistex Purchased?

day of week
Sun
15.3%
Mon
14.3%
Tue
12.3%
Wed
11.9%
Thu
13.4%
Fri
15.2%
Sat
17.5%
time of day
Morning
16.1%
Noon
16.1%
Afternoon
32.1%
Evening
28.0%
Late
7.7%

Get More Blistex Data

Contact us for the latest Blistex consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Blistex consumers switch to?

Stop sign

Why do consumers stop buying Blistex products?

Store front

Which retailers do Blistex shoppers prefer to shop at?

Sale sign

What motivates consumers to try Blistex products?

Research the Blistex Target Market

Arrow and target

Who actually buys Blistex? Do these consumers match the intended target market of Blistex?

Thought bubble

What motivates the target market to buy Blistex?

Magnifying glass

What other target market should Blistex look at?

Venn diagram

Which other brands have a similar target market?

About Our Blistex Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.