Blow Pop Consumer Insights

Who buys Blow Pop? Blow Pop consumers are generally higher income, African American, and lower middle age. Blow Pop consumers are more likely to purchase Blow Pop during larger pantry stocking trips. Brands such as Skittles, Hershey's Kisses, and Kit Kat also tend to be purchased in the same trip. Sample consumer insights data below.

Blow Pop Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.7%
Total Basket $ (median)
$30.00

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Blow Pop Consumer Demographics

demographic
index
Female
102
Male
82
<24
81
25-34
84
35-44
115
45-54
103
55-64
98
65+
39
African American
175
Asian
76
Caucasian
93
Hispanic
149
demographic
index
Has Kids
110
No Kids
78
- $20k
79
$20k-40k
98
$40k-60k
89
$60k-80k
98
$80k-100k
109
$100k-125k
123
$125k +
102
No College
94
College
94
Adv. Degree
135

Understand Blow Pop Consumer Behavior

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Blow Pop Basket Affinity & Size

brand
basket affinity
Skittles 17.1x
Hershey's Kisses 10.8x
Kit Kat 9.8x
Twizzlers 9.2x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
290

Where is Blow Pop Purchased?

channels
index
Club
267
Dollar
695
Drug
142
Food
35
Gas & Convenience
33
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Kelloggs Froot Loops 1.5x
Marlboro Gold Pack 1.5x
Gatorade G2 1.5x

How Did They Pay?

method
index
Cash
106
Credit
98
Debit
102
Food Stamps
99

When is Blow Pop Purchased?

day of week
Sun
12.5%
Mon
12.2%
Tue
13.2%
Wed
14.6%
Thu
16.6%
Fri
16.3%
Sat
14.6%
time of day
Morning
17.0%
Noon
17.9%
Afternoon
33.5%
Evening
27.1%
Late
4.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Blow Pop consumers purchase?

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Why do Blow Pop consumers try new brands?

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Where do Blow Pop consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Blow Pop Target Market

Arrow and target

Who actually buys Blow Pop? Do these consumers match the intended target market of Blow Pop?

Thought bubble

What motivates the target market to purchase Blow Pop?

magnifying glass

What other target market should Blow Pop look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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