Blow Pop Consumer Insights

Who buys Blow Pop?

A Blow Pop consumer is generally higher income, African American, and lower middle age. Blow Pop consumers are more likely to purchase Blow Pop during larger pantry stocking trips. Brands such as Skittles, Hershey's Kisses, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Blow Pop Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.7%
Total Basket $ (median)
$30.00

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Blow Pop Consumer Demographics

demographic
index
Female
102
Male
82
<24
81
25-34
84
35-44
115
45-54
103
55-64
98
65+
39
African American
175
Asian
76
Caucasian
93
Hispanic
149
demographic
index
Has Kids
110
No Kids
78
- $20k
79
$20k-40k
98
$40k-60k
89
$60k-80k
98
$80k-100k
109
$100k-125k
123
$125k +
102
No College
94
College
94
Adv. Degree
135

Understand Blow Pop Consumer Behavior

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Blow Pop Basket Affinity & Size

brand
basket affinity
Skittles 17.1x
Hershey's Kisses 10.8x
Kit Kat 9.8x
Twizzlers 9.2x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
290

Where is Blow Pop Purchased?

channels
index
Club
267
Dollar
695
Drug
142
Food
35
Gas & Convenience
33
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Kelloggs Froot Loops 1.5x
Marlboro Gold Pack 1.5x
Gatorade G2 1.5x

How Did They Pay?

method
index
Cash
106
Credit
98
Debit
102
Food Stamps
99

When is Blow Pop Purchased?

day of week
Sun
12.5%
Mon
12.2%
Tue
13.2%
Wed
14.6%
Thu
16.6%
Fri
16.3%
Sat
14.6%
time of day
Morning
17.0%
Noon
17.9%
Afternoon
33.5%
Evening
27.1%
Late
4.5%

About Our Blow Pop Consumer Insights

How do we know who buys Blow Pop? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Blow Pop consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.