Blue Bell Consumer Insights

Who buys Blue Bell?

A Blue Bell consumer is generally very high income, African American, and senior age. Blue Bell consumers are more likely to purchase Blue Bell during larger pantry stocking trips. Brands such as Fresh Selections, Marie Callender's, and Boars Head also tend to be purchased in the same trip. See sample consumer insights data below.

Blue Bell Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.7%
Total Basket $ (median)
$51.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Blue Bell Consumer Demographics

demographic
index
Female
100
Male
103
<24
97
25-34
88
35-44
95
45-54
103
55-64
137
65+
158
African American
211
Asian
64
Caucasian
96
Hispanic
117
demographic
index
Has Kids
96
No Kids
110
- $20k
91
$20k-40k
100
$40k-60k
105
$60k-80k
96
$80k-100k
97
$100k-125k
100
$125k +
108
No College
99
College
101
Adv. Degree
96

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Blue Bell Basket Affinity & Size

brand
basket affinity
Fresh Selections 4.8x
Marie Callender's 4.7x
Boars Head 4.3x
Natures Own 4.2x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
339

Where is Blue Bell Purchased?

channels
index
Club
12
Dollar
92
Drug
101
Food
148
Gas & Convenience
26
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.9x
Natures Own 1.8x
Boars Head 1.7x
Borden 1.7x

How Did They Pay?

method
index
Cash
97
Credit
92
Debit
110
Food Stamps
113

When is Blue Bell Purchased?

day of week
Sun
18.2%
Mon
13.1%
Tue
11.8%
Wed
12.2%
Thu
11.5%
Fri
14.9%
Sat
18.3%
time of day
Morning
10.1%
Noon
12.4%
Afternoon
32.6%
Evening
35.7%
Late
9.2%

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Find Answers to Questions

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Which brands do Blue Bell consumers switch to?

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Why do consumers stop buying Blue Bell products?

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Which retailers do Blue Bell shoppers prefer to shop at?

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What motivates consumers to try Blue Bell products?

Research the Blue Bell Target Market

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Who actually buys Blue Bell? Do these consumers match the intended target market of Blue Bell?

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What motivates the target market to buy Blue Bell?

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What other target market should Blue Bell look at?

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Which other brands have a similar target market?

About Our Blue Bell Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.