Blue Bell Gold Rim Consumer Insights

Who buys Blue Bell Gold Rim?

A Blue Bell Gold Rim consumer is generally slightly lower income, African American, and senior age. Blue Bell Gold Rim consumers are more likely to purchase Blue Bell Gold Rim during larger pantry stocking trips. Brands such as Ro-Tel, Marie Callender's, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

Blue Bell Gold Rim Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.28
% of Basket $ (median)
11.8%
Total Basket $ (median)
$44.83

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Blue Bell Gold Rim Consumer Demographics

demographic
index
Female
99
Male
106
<24
108
25-34
94
35-44
94
45-54
99
55-64
131
65+
157
African American
243
Asian
56
Caucasian
96
Hispanic
107
demographic
index
Has Kids
96
No Kids
109
- $20k
99
$20k-40k
105
$40k-60k
110
$60k-80k
97
$80k-100k
93
$100k-125k
92
$125k +
98
No College
103
College
101
Adv. Degree
90

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Blue Bell Gold Rim Basket Affinity & Size

brand
basket affinity
Ro-Tel 6.3x
Marie Callender's 5.8x
Borden 5.3x
Totino's Party Pizza 5.2x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
294

Where is Blue Bell Gold Rim Purchased?

channels
index
Club
16
Dollar
149
Drug
163
Food
93
Gas & Convenience
16
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Natures Own 1.9x
Sunbeam 1.8x
Sunny Meadow 1.8x
Ro-Tel 1.8x

How Did They Pay?

method
index
Cash
110
Credit
80
Debit
114
Food Stamps
116

When is Blue Bell Gold Rim Purchased?

day of week
Sun
17.9%
Mon
13.1%
Tue
11.8%
Wed
12.0%
Thu
11.6%
Fri
15.0%
Sat
18.6%
time of day
Morning
9.7%
Noon
12.3%
Afternoon
31.5%
Evening
36.4%
Late
10.1%

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Find Answers to Questions

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Which brands do Blue Bell Gold Rim consumers switch to?

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What motivates consumers to try Blue Bell Gold Rim products?

Research the Blue Bell Gold Rim Target Market

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Who actually buys Blue Bell Gold Rim? Do these consumers match the intended target market of Blue Bell Gold Rim?

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About Our Blue Bell Gold Rim Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.