Blue Bonnet Consumer Insights

Who buys Blue Bonnet?

A Blue Bonnet consumer is generally very low income, African American, and older age. Blue Bonnet consumers are more likely to purchase Blue Bonnet during larger pantry stocking trips. Brands such as Sunny Meadow, Farmers Market, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Blue Bonnet Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.50
% of Basket $ (median)
2.5%
Total Basket $ (median)
$60.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Blue Bonnet Consumer Demographics

demographic
index
Female
102
Male
83
<24
109
25-34
99
35-44
92
45-54
104
55-64
125
65+
115
African American
159
Asian
45
Caucasian
108
Hispanic
61
demographic
index
Has Kids
97
No Kids
107
- $20k
141
$20k-40k
136
$40k-60k
120
$60k-80k
105
$80k-100k
81
$100k-125k
60
$125k +
44
No College
152
College
94
Adv. Degree
67

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Blue Bonnet Basket Affinity & Size

brand
basket affinity
Sunny Meadow 6.6x
Farmers Market 5.6x
Bar-S 5.5x
Totino's Party Pizza 5.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
485

Where is Blue Bonnet Purchased?

channels
index
Club
1
Dollar
41
Drug
11
Food
113
Gas & Convenience
29
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.6x
Sunbeam 1.5x
Hawaiian Punch 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
113
Credit
72
Debit
104
Food Stamps
242

When is Blue Bonnet Purchased?

day of week
Sun
16.1%
Mon
12.6%
Tue
12.7%
Wed
12.1%
Thu
12.0%
Fri
15.6%
Sat
18.9%
time of day
Morning
14.7%
Noon
16.9%
Afternoon
34.4%
Evening
27.2%
Late
6.9%

Get More Blue Bonnet Data

Contact us for the latest Blue Bonnet consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Blue Bonnet consumers switch to?

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Why do consumers stop buying Blue Bonnet products?

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Which retailers do Blue Bonnet shoppers prefer to shop at?

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What motivates consumers to try Blue Bonnet products?

Research the Blue Bonnet Target Market

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Who actually buys Blue Bonnet? Do these consumers match the intended target market of Blue Bonnet?

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What motivates the target market to buy Blue Bonnet?

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What other target market should Blue Bonnet look at?

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Which other brands have a similar target market?

About Our Blue Bonnet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.