Blue Bonnet Consumer Insights

Who buys Blue Bonnet?

A Blue Bonnet consumer is generally very low income, African American, and older age. Blue Bonnet consumers are more likely to purchase Blue Bonnet during larger pantry stocking trips. Brands such as Sunny Meadow, Farmers Market, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Blue Bonnet Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.50
% of Basket $ (median)
2.5%
Total Basket $ (median)
$60.78

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Blue Bonnet Consumer Demographics

demographic
index
Female
102
Male
83
<24
109
25-34
99
35-44
92
45-54
104
55-64
125
65+
115
African American
159
Asian
45
Caucasian
108
Hispanic
61
demographic
index
Has Kids
97
No Kids
107
- $20k
141
$20k-40k
136
$40k-60k
120
$60k-80k
105
$80k-100k
81
$100k-125k
60
$125k +
44
No College
152
College
94
Adv. Degree
67

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Blue Bonnet Basket Affinity & Size

brand
basket affinity
Sunny Meadow 6.6x
Farmers Market 5.6x
Bar-S 5.5x
Totino's Party Pizza 5.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
485

Where is Blue Bonnet Purchased?

channels
index
Club
1
Dollar
41
Drug
11
Food
113
Gas & Convenience
29
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.6x
Sunbeam 1.5x
Hawaiian Punch 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
113
Credit
72
Debit
104
Food Stamps
242

When is Blue Bonnet Purchased?

day of week
Sun
16.1%
Mon
12.6%
Tue
12.7%
Wed
12.1%
Thu
12.0%
Fri
15.6%
Sat
18.9%
time of day
Morning
14.7%
Noon
16.9%
Afternoon
34.4%
Evening
27.2%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Blue Bonnet consumers purchase?

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Why do Blue Bonnet consumers try new brands?

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Where do Blue Bonnet consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Blue Bonnet Target Market

Arrow and target

Who actually buys Blue Bonnet? Do these consumers match the intended target market of Blue Bonnet?

Thought bubble

What motivates the target market to purchase Blue Bonnet?

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What other target market should Blue Bonnet look at?

venn diagram

Which other brands have a similar target market?

About Our Blue Bonnet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.