Blue Buffalo Consumer Insights

Who buys Blue Buffalo?

A Blue Buffalo consumer is generally very high income, Hispanic, and older age. Blue Buffalo consumers are more likely to purchase Blue Buffalo during mid to large sized trips. Brands such as Purina Friskies, Arm & Hammer, and Tyson also tend to be purchased in the same trip. See sample consumer insights data below.

Blue Buffalo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$13.66
% of Basket $ (median)
40.0%
Total Basket $ (median)
$34.17

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Blue Buffalo Consumer Demographics

demographic
index
Female
99
Male
109
<24
109
25-34
102
35-44
87
45-54
115
55-64
122
65+
78
African American
55
Asian
74
Caucasian
103
Hispanic
118
demographic
index
Has Kids
81
No Kids
143
- $20k
58
$20k-40k
83
$40k-60k
97
$60k-80k
97
$80k-100k
89
$100k-125k
107
$125k +
166
No College
80
College
103
Adv. Degree
108

Understand Blue Buffalo Consumer Behavior

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Blue Buffalo Basket Affinity & Size

brand
basket affinity
Purina Friskies 363.3x
Arm & Hammer 51.0x
Tyson 19.1x
Oral-B 17.6x
basket size
index
Urgent Need (1-2 Items)
87
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
79

Where is Blue Buffalo Purchased?

channels
index
Drug
30
Food
234
Gas & Convenience
113
Mass
38
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.5x
Purina Friskies 1.5x
Eggland's Best 1.4x
Smart Balance 1.4x

How Did They Pay?

method
index
Cash
165
Credit
120
Debit
60

When is Blue Buffalo Purchased?

day of week
Sun
15.1%
Mon
12.2%
Tue
13.5%
Wed
12.7%
Thu
11.6%
Fri
15.2%
Sat
19.6%
time of day
Morning
13.1%
Noon
18.4%
Afternoon
40.0%
Evening
27.6%
Late
0.9%

Get More Blue Buffalo Data

Better understand Blue Buffalo consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Blue Buffalo consumers switch to?

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Why do consumers stop buying Blue Buffalo products?

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Which retailers do Blue Buffalo shoppers prefer to shop at?

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What motivates consumers to try Blue Buffalo products?

Research the Blue Buffalo Target Market

Arrow and target

Who actually buys Blue Buffalo? Do these consumers match the intended target market of Blue Buffalo?

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What motivates the target market to buy Blue Buffalo?

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What other target market should Blue Buffalo look at?

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Which other brands have a similar target market?

About Our Blue Buffalo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.