Blue Buffalo Consumer Insights

Who buys Blue Buffalo? A Blue Buffalo consumer is generally very high income, Hispanic, and older age. Blue Buffalo consumers are more likely to purchase Blue Buffalo during mid to large sized trips. Brands such as Purina Friskies, Arm & Hammer, and Tyson also tend to be purchased in the same trip. Sample consumer insights data below.

Blue Buffalo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.66
% of Basket $ (median)
40.0%
Total Basket $ (median)
$34.17

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Blue Buffalo Consumer Demographics

demographic
index
Female
99
Male
109
<24
109
25-34
102
35-44
87
45-54
115
55-64
122
65+
78
African American
55
Asian
74
Caucasian
103
Hispanic
118
demographic
index
Has Kids
81
No Kids
143
- $20k
58
$20k-40k
83
$40k-60k
97
$60k-80k
97
$80k-100k
89
$100k-125k
107
$125k +
166
No College
80
College
103
Adv. Degree
108

Understand Blue Buffalo Consumer Behavior

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Blue Buffalo Basket Affinity & Size

brand
basket affinity
Purina Friskies 363.3x
Arm & Hammer 51.0x
Tyson 19.1x
Oral-B 17.6x
basket size
index
Urgent Need (1-2 Items)
87
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
79

Where is Blue Buffalo Purchased?

channels
index
Drug
30
Food
234
Gas & Convenience
113
Mass
38
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.5x
Purina Friskies 1.5x
Eggland's Best 1.4x
Smart Balance 1.4x

How Did They Pay?

method
index
Cash
165
Credit
120
Debit
60

When is Blue Buffalo Purchased?

day of week
Sun
15.1%
Mon
12.2%
Tue
13.5%
Wed
12.7%
Thu
11.6%
Fri
15.2%
Sat
19.6%
time of day
Morning
13.1%
Noon
18.4%
Afternoon
40.0%
Evening
27.6%
Late
0.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Blue Buffalo consumers purchase?

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Why do Blue Buffalo consumers try new brands?

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Where do Blue Buffalo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Blue Buffalo Target Market

Arrow and target

Who actually buys Blue Buffalo? Do these consumers match the intended target market of Blue Buffalo?

Thought bubble

What motivates the target market to purchase Blue Buffalo?

magnifying glass

What other target market should Blue Buffalo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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