Blue Buffalo Life Protection Formula Consumer Insights

Who buys Blue Buffalo Life Protection Formula? A Blue Buffalo Life Protection Formula consumer is generally very high income, Caucasian, and upper middle age. Blue Buffalo Life Protection Formula consumers are more likely to purchase Blue Buffalo Life Protection Formula during smaller grocery trips. Brands such as Purina Friskies, Arm & Hammer, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Blue Buffalo Life Protection Formula Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$33.99
% of Basket $ (median)
81.0%
Total Basket $ (median)
$41.98

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  • Recent demographic data

Blue Buffalo Life Protection Formula Consumer Demographics

demographic
index
Female
102
Male
83
<24
93
25-34
107
35-44
90
45-54
117
55-64
101
65+
53
African American
50
Asian
88
Caucasian
104
Hispanic
88
demographic
index
Has Kids
90
No Kids
123
- $20k
56
$20k-40k
77
$40k-60k
97
$60k-80k
93
$80k-100k
90
$100k-125k
114
$125k +
174
No College
78
College
101
Adv. Degree
119

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Blue Buffalo Life Protection Formula Basket Affinity & Size

brand
basket affinity
Purina Friskies 143.1x
Arm & Hammer 110.5x
Listerine 84.7x
Red Bull 83.6x
basket size
index
Urgent Need (1-2 Items)
182
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
39
Pantry Stocking (21+ Items)
20

Where is Blue Buffalo Life Protection Formula Purchased?

channels
index
Food
119
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.9x
Almond Breeze 1.5x
Yoplait Light 1.4x
Eggland's Best 1.4x

How Did They Pay?

method
index
Cash
184
Credit
126
Debit
47

When is Blue Buffalo Life Protection Formula Purchased?

day of week
Sun
14.1%
Mon
12.3%
Tue
13.1%
Wed
12.0%
Thu
12.5%
Fri
14.3%
Sat
21.7%
time of day
Morning
12.9%
Noon
18.0%
Afternoon
39.4%
Evening
29.0%
Late
0.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Blue Buffalo Life Protection Formula consumers purchase?

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Why do Blue Buffalo Life Protection Formula consumers try new brands?

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Where do Blue Buffalo Life Protection Formula consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Blue Buffalo Life Protection Formula Target Market

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Who actually buys Blue Buffalo Life Protection Formula? Do these consumers match the intended target market of Blue Buffalo Life Protection Formula?

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What motivates the target market to purchase Blue Buffalo Life Protection Formula?

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What other target market should Blue Buffalo Life Protection Formula look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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