Blue Buffalo Life Protection Formula Consumer Insights

Who buys Blue Buffalo Life Protection Formula?

A Blue Buffalo Life Protection Formula consumer is generally very high income, Caucasian, and upper middle age. Blue Buffalo Life Protection Formula consumers are more likely to purchase Blue Buffalo Life Protection Formula during smaller grocery trips. Brands such as Purina Friskies, Arm & Hammer, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Blue Buffalo Life Protection Formula Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$33.99
% of Basket $ (median)
81.0%
Total Basket $ (median)
$41.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Blue Buffalo Life Protection Formula Consumer Demographics

demographic
index
Female
102
Male
83
<24
93
25-34
107
35-44
90
45-54
117
55-64
101
65+
53
African American
50
Asian
88
Caucasian
104
Hispanic
88
demographic
index
Has Kids
90
No Kids
123
- $20k
56
$20k-40k
77
$40k-60k
97
$60k-80k
93
$80k-100k
90
$100k-125k
114
$125k +
174
No College
78
College
101
Adv. Degree
119

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Blue Buffalo Life Protection Formula Basket Affinity & Size

brand
basket affinity
Purina Friskies 143.1x
Arm & Hammer 110.5x
Listerine 84.7x
Red Bull 83.6x
basket size
index
Urgent Need (1-2 Items)
182
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
39
Pantry Stocking (21+ Items)
20

Where is Blue Buffalo Life Protection Formula Purchased?

channels
index
Food
119
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.9x
Almond Breeze 1.5x
Yoplait Light 1.4x
Eggland's Best 1.4x

How Did They Pay?

method
index
Cash
184
Credit
126
Debit
47

When is Blue Buffalo Life Protection Formula Purchased?

day of week
Sun
14.1%
Mon
12.3%
Tue
13.1%
Wed
12.0%
Thu
12.5%
Fri
14.3%
Sat
21.7%
time of day
Morning
12.9%
Noon
18.0%
Afternoon
39.4%
Evening
29.0%
Late
0.8%

Get More Blue Buffalo Life Protection Formula Data

Contact us for the latest Blue Buffalo Life Protection Formula consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Blue Buffalo Life Protection Formula consumers switch to?

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Why do consumers stop buying Blue Buffalo Life Protection Formula products?

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Which retailers do Blue Buffalo Life Protection Formula shoppers prefer to shop at?

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What motivates consumers to try Blue Buffalo Life Protection Formula products?

Research the Blue Buffalo Life Protection Formula Target Market

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Who actually buys Blue Buffalo Life Protection Formula? Do these consumers match the intended target market of Blue Buffalo Life Protection Formula?

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What motivates the target market to purchase Blue Buffalo Life Protection Formula?

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What other target market should Blue Buffalo Life Protection Formula look at?

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Which other brands have a similar target market?

About Our Blue Buffalo Life Protection Formula Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.