Blue Bunny Consumer Insights

Who buys Blue Bunny?

A Blue Bunny consumer is generally very low income, Caucasian, and senior age. Blue Bunny consumers are more likely to purchase Blue Bunny during larger pantry stocking trips. Brands such as Farmers Market, Marketside, and Marie Callender's also tend to be purchased in the same trip. See sample consumer insights data below.

Blue Bunny Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.97
% of Basket $ (median)
7.3%
Total Basket $ (median)
$54.29

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Blue Bunny Consumer Demographics

demographic
index
Female
101
Male
90
<24
94
25-34
91
35-44
96
45-54
106
55-64
121
65+
146
African American
85
Asian
69
Caucasian
108
Hispanic
72
demographic
index
Has Kids
100
No Kids
100
- $20k
110
$20k-40k
108
$40k-60k
103
$60k-80k
105
$80k-100k
103
$100k-125k
94
$125k +
72
No College
115
College
98
Adv. Degree
94

Understand Blue Bunny Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Blue Bunny Basket Affinity & Size

brand
basket affinity
Farmers Market 5.0x
Marketside 4.6x
Marie Callender's 3.9x
Generic Pma 3.8x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
403

Where is Blue Bunny Purchased?

channels
index
Club
1
Dollar
23
Drug
9
Food
60
Gas & Convenience
9
Mass
172
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.5x
Hostess 1.4x
Blue Bonnet 1.4x
Totino's Party Pizza 1.4x

How Did They Pay?

method
index
Cash
99
Credit
89
Debit
106
Food Stamps
154

When is Blue Bunny Purchased?

day of week
Sun
17.8%
Mon
12.4%
Tue
11.7%
Wed
12.2%
Thu
12.4%
Fri
15.6%
Sat
17.9%
time of day
Morning
12.1%
Noon
13.6%
Afternoon
33.8%
Evening
31.9%
Late
8.6%

About Our Blue Bunny Consumer Insights

How do we know who buys Blue Bunny? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Blue Bunny consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.