Blue Bunny Bomb Pop Consumer Insights

Who buys Blue Bunny Bomb Pop?

A Blue Bunny Bomb Pop consumer is generally very low income, African American, and lower middle age. Blue Bunny Bomb Pop consumers are more likely to purchase Blue Bunny Bomb Pop during larger pantry stocking trips. Brands such as Totino's Party Pizza, YoCrunch, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

Blue Bunny Bomb Pop Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.6%
Total Basket $ (median)
$64.60

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Blue Bunny Bomb Pop Consumer Demographics

demographic
index
Female
102
Male
80
<24
97
25-34
93
35-44
117
45-54
96
55-64
71
65+
40
African American
171
Asian
75
Caucasian
103
Hispanic
66
demographic
index
Has Kids
116
No Kids
64
- $20k
105
$20k-40k
101
$40k-60k
104
$60k-80k
103
$80k-100k
105
$100k-125k
95
$125k +
84
No College
109
College
101
Adv. Degree
84

Understand Blue Bunny Bomb Pop Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Blue Bunny Bomb Pop Basket Affinity & Size

brand
basket affinity
Totino's Party Pizza 6.0x
YoCrunch 4.7x
Maruchan Ramen 4.7x
Totino's Pizza Rolls 4.7x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
445

Where is Blue Bunny Bomb Pop Purchased?

channels
index
Drug
16
Food
104
Gas & Convenience
9
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Totino's Party Pizza 1.7x
Kool-Aid 1.7x
Kelloggs Froot Loops 1.6x

How Did They Pay?

method
index
Cash
111
Credit
85
Debit
98
Food Stamps
194

When is Blue Bunny Bomb Pop Purchased?

day of week
Sun
17.4%
Mon
13.6%
Tue
12.0%
Wed
12.1%
Thu
13.4%
Fri
15.5%
Sat
16.1%
time of day
Morning
12.9%
Noon
13.3%
Afternoon
35.2%
Evening
29.3%
Late
9.4%

Get More Blue Bunny Bomb Pop Data

Better understand Blue Bunny Bomb Pop consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Blue Bunny Bomb Pop consumers switch to?

Stop sign

Why do consumers stop buying Blue Bunny Bomb Pop products?

Store front

Which retailers do Blue Bunny Bomb Pop shoppers prefer to shop at?

Sale sign

What motivates consumers to try Blue Bunny Bomb Pop products?

Research the Blue Bunny Bomb Pop Target Market

Arrow and target

Who actually buys Blue Bunny Bomb Pop? Do these consumers match the intended target market of Blue Bunny Bomb Pop?

Thought bubble

What motivates the target market to buy Blue Bunny Bomb Pop?

Magnifying glass

What other target market should Blue Bunny Bomb Pop look at?

Venn diagram

Which other brands have a similar target market?

About Our Blue Bunny Bomb Pop Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.