Blue Bunny Mini Swirls Consumer Insights

Who buys Blue Bunny Mini Swirls? A Blue Bunny Mini Swirls consumer is generally higher income, Caucasian, and senior age. Blue Bunny Mini Swirls consumers are more likely to purchase Blue Bunny Mini Swirls during larger pantry stocking trips. Brands such as Dannon Danimals, Ore-Ida, and Nabisco Chips Ahoy! also tend to be purchased in the same trip. Sample consumer insights data below.

Blue Bunny Mini Swirls Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.4%
Total Basket $ (median)
$73.48

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  • Recent demographic data

Blue Bunny Mini Swirls Consumer Demographics

demographic
index
Female
102
Male
78
<24
51
25-34
84
35-44
109
45-54
95
55-64
123
65+
148
African American
72
Asian
72
Caucasian
109
Hispanic
73
demographic
index
Has Kids
108
No Kids
81
- $20k
111
$20k-40k
88
$40k-60k
97
$60k-80k
103
$80k-100k
106
$100k-125k
111
$125k +
92
No College
110
College
96
Adv. Degree
106

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Blue Bunny Mini Swirls Basket Affinity & Size

brand
basket affinity
Dannon Danimals 7.1x
Ore-Ida 5.4x
Nabisco Chips Ahoy! 5.2x
Totino's Party Pizza 4.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
492

Where is Blue Bunny Mini Swirls Purchased?

channels
index
Club
5
Drug
30
Food
77
Gas & Convenience
2
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Weight Watchers Smart Ones 1.6x
Dannon Danimals 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
101
Credit
95
Debit
102
Food Stamps
143

When is Blue Bunny Mini Swirls Purchased?

day of week
Sun
18.5%
Mon
13.3%
Tue
12.4%
Wed
13.1%
Thu
11.7%
Fri
14.5%
Sat
16.4%
time of day
Morning
13.9%
Noon
15.2%
Afternoon
34.1%
Evening
29.6%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Blue Bunny Mini Swirls consumers purchase?

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Why do Blue Bunny Mini Swirls consumers try new brands?

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Where do Blue Bunny Mini Swirls consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Blue Bunny Mini Swirls Target Market

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Who actually buys Blue Bunny Mini Swirls? Do these consumers match the intended target market of Blue Bunny Mini Swirls?

Thought bubble

What motivates the target market to purchase Blue Bunny Mini Swirls?

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What other target market should Blue Bunny Mini Swirls look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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