Blue Diamond Almonds Consumer Insights

Who buys Blue Diamond Almonds? Blue Diamond Almonds consumers are generally very high income, Caucasian, and older age. Blue Diamond Almonds consumers are more likely to purchase Blue Diamond Almonds during larger pantry stocking trips. Brands such as Almond Breeze, Planters, and Nabisco Triscuit also tend to be purchased in the same trip. Sample consumer insights data below.

Blue Diamond Almonds Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.89
% of Basket $ (median)
8.9%
Total Basket $ (median)
$55.03

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Blue Diamond Almonds Consumer Demographics

demographic
index
Female
99
Male
109
<24
93
25-34
83
35-44
95
45-54
119
55-64
126
65+
124
African American
94
Asian
86
Caucasian
104
Hispanic
77
demographic
index
Has Kids
90
No Kids
123
- $20k
72
$20k-40k
72
$40k-60k
90
$60k-80k
98
$80k-100k
109
$100k-125k
118
$125k +
149
No College
70
College
101
Adv. Degree
131

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Blue Diamond Almonds Basket Affinity & Size

brand
basket affinity
Almond Breeze 5.5x
Planters 4.9x
Nabisco Triscuit 4.3x
Dannon Oikos 4.2x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
378

Where is Blue Diamond Almonds Purchased?

channels
index
Beauty
28
Club
31
Dollar
35
Drug
237
Food
108
Gas & Convenience
29
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.6x
Nabisco Triscuit 1.3x
Horizon Organic 1.3x
Dannon Oikos 1.3x

How Did They Pay?

method
index
Cash
91
Credit
114
Debit
97
Food Stamps
65

When is Blue Diamond Almonds Purchased?

day of week
Sun
18.8%
Mon
13.8%
Tue
13.0%
Wed
12.3%
Thu
12.1%
Fri
13.9%
Sat
16.2%
time of day
Morning
15.5%
Noon
16.7%
Afternoon
34.2%
Evening
27.2%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Blue Diamond Almonds consumers purchase?

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Why do Blue Diamond Almonds consumers try new brands?

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Where do Blue Diamond Almonds consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Blue Diamond Almonds Target Market

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Who actually buys Blue Diamond Almonds? Do these consumers match the intended target market of Blue Diamond Almonds?

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What motivates the target market to purchase Blue Diamond Almonds?

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What other target market should Blue Diamond Almonds look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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