Blue Moon Consumer Insights

Who buys Blue Moon?

A Blue Moon consumer is generally higher income, Asian, and young adult age. Blue Moon consumers are more likely to purchase Blue Moon during larger pantry stocking trips. Brands such as Bud Light, Sabra, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

Blue Moon Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.47
% of Basket $ (median)
23.1%
Total Basket $ (median)
$54.05

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Blue Moon Consumer Demographics

demographic
index
Female
96
Male
137
<24
115
25-34
129
35-44
100
45-54
75
55-64
74
65+
60
African American
32
Asian
131
Caucasian
100
Hispanic
100
demographic
index
Has Kids
93
No Kids
116
- $20k
71
$20k-40k
79
$40k-60k
96
$60k-80k
102
$80k-100k
108
$100k-125k
124
$125k +
118
No College
56
College
106
Adv. Degree
122

Understand Blue Moon Consumer Behavior

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Blue Moon Basket Affinity & Size

brand
basket affinity
Bud Light 6.9x
Sabra 5.3x
Fresh Selections 4.6x
Tostitos Scoops 4.6x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
229

Where is Blue Moon Purchased?

channels
index
Beauty
6
Club
79
Dollar
5
Drug
79
Food
159
Gas & Convenience
168
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.6x
Taylor Farms 1.4x
Oroweat 1.4x
Sabra 1.4x

How Did They Pay?

method
index
Cash
97
Credit
116
Debit
98
Food Stamps
23

When is Blue Moon Purchased?

day of week
Sun
14.6%
Mon
8.6%
Tue
9.0%
Wed
10.2%
Thu
11.3%
Fri
21.5%
Sat
24.8%
time of day
Morning
8.8%
Noon
13.1%
Afternoon
35.6%
Evening
35.1%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Blue Moon consumers purchase?

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Why do Blue Moon consumers try new brands?

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Where do Blue Moon consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Blue Moon Target Market

Arrow and target

Who actually buys Blue Moon? Do these consumers match the intended target market of Blue Moon?

Thought bubble

What motivates the target market to purchase Blue Moon?

magnifying glass

What other target market should Blue Moon look at?

venn diagram

Which other brands have a similar target market?

About Our Blue Moon Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.