Blue Plate Consumer Insights

Who buys Blue Plate?

A Blue Plate consumer is generally lower income, African American, and older age. Blue Plate consumers are more likely to purchase Blue Plate during larger pantry stocking trips. Brands such as French's, Borden, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Blue Plate Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.28
% of Basket $ (median)
4.3%
Total Basket $ (median)
$75.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Blue Plate Consumer Demographics

demographic
index
Female
100
Male
102
<24
97
25-34
84
35-44
98
45-54
106
55-64
148
65+
103
African American
246
Asian
37
Caucasian
108
Hispanic
32
demographic
index
Has Kids
91
No Kids
120
- $20k
116
$20k-40k
128
$40k-60k
112
$60k-80k
108
$80k-100k
84
$100k-125k
92
$125k +
45
No College
154
College
94
Adv. Degree
67

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Blue Plate Basket Affinity & Size

brand
basket affinity
French's 10.6x
Borden 9.2x
Sunny Meadow 8.6x
Ro-Tel 6.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
485

Where is Blue Plate Purchased?

channels
index
Club
76
Dollar
146
Drug
0
Food
103
Gas & Convenience
10
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.0x
Borden 2.1x
Sunbeam 1.9x
Ro-Tel 1.9x

How Did They Pay?

method
index
Cash
88
Credit
75
Debit
125
Food Stamps
162

When is Blue Plate Purchased?

day of week
Sun
14.1%
Mon
14.4%
Tue
12.3%
Wed
12.4%
Thu
11.1%
Fri
16.6%
Sat
19.0%
time of day
Morning
17.1%
Noon
17.3%
Afternoon
34.6%
Evening
25.9%
Late
5.0%

Get More Blue Plate Data

Contact us for the latest Blue Plate consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Blue Plate consumers switch to?

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Why do consumers stop buying Blue Plate products?

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Which retailers do Blue Plate shoppers prefer to shop at?

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What motivates consumers to try Blue Plate products?

Research the Blue Plate Target Market

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Who actually buys Blue Plate? Do these consumers match the intended target market of Blue Plate?

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What motivates the target market to buy Blue Plate?

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What other target market should Blue Plate look at?

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Which other brands have a similar target market?

About Our Blue Plate Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.