Blue Plate Consumer Insights

Who buys Blue Plate? Blue Plate consumers are generally lower income, African American, and older age. Blue Plate consumers are more likely to purchase Blue Plate during larger pantry stocking trips. Brands such as French's, Borden, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Blue Plate Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.28
% of Basket $ (median)
4.3%
Total Basket $ (median)
$75.98

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Blue Plate Consumer Demographics

demographic
index
Female
100
Male
102
<24
97
25-34
84
35-44
98
45-54
106
55-64
148
65+
103
African American
246
Asian
37
Caucasian
108
Hispanic
32
demographic
index
Has Kids
91
No Kids
120
- $20k
116
$20k-40k
128
$40k-60k
112
$60k-80k
108
$80k-100k
84
$100k-125k
92
$125k +
45
No College
154
College
94
Adv. Degree
67

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Blue Plate Basket Affinity & Size

brand
basket affinity
French's 10.6x
Borden 9.2x
Sunny Meadow 8.6x
Ro-Tel 6.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
485

Where is Blue Plate Purchased?

channels
index
Club
76
Dollar
146
Drug
0
Food
103
Gas & Convenience
10
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.0x
Borden 2.1x
Sunbeam 1.9x
Ro-Tel 1.9x

How Did They Pay?

method
index
Cash
88
Credit
75
Debit
125
Food Stamps
162

When is Blue Plate Purchased?

day of week
Sun
14.1%
Mon
14.4%
Tue
12.3%
Wed
12.4%
Thu
11.1%
Fri
16.6%
Sat
19.0%
time of day
Morning
17.1%
Noon
17.3%
Afternoon
34.6%
Evening
25.9%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Blue Plate consumers purchase?

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Why do Blue Plate consumers try new brands?

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Where do Blue Plate consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Blue Plate Target Market

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Who actually buys Blue Plate? Do these consumers match the intended target market of Blue Plate?

Thought bubble

What motivates the target market to purchase Blue Plate?

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What other target market should Blue Plate look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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