Blue Plate Consumer Insights

Who buys Blue Plate?

A Blue Plate consumer is generally lower income, African American, and older age. Blue Plate consumers are more likely to purchase Blue Plate during larger pantry stocking trips. Brands such as French's, Borden, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Blue Plate Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.28
% of Basket $ (median)
4.3%
Total Basket $ (median)
$75.98

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Blue Plate Consumer Demographics

demographic
index
Female
100
Male
102
<24
97
25-34
84
35-44
98
45-54
106
55-64
148
65+
103
African American
246
Asian
37
Caucasian
108
Hispanic
32
demographic
index
Has Kids
91
No Kids
120
- $20k
116
$20k-40k
128
$40k-60k
112
$60k-80k
108
$80k-100k
84
$100k-125k
92
$125k +
45
No College
154
College
94
Adv. Degree
67

Understand Blue Plate Consumer Behavior

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Blue Plate Basket Affinity & Size

brand
basket affinity
French's 10.6x
Borden 9.2x
Sunny Meadow 8.6x
Ro-Tel 6.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
485

Where is Blue Plate Purchased?

channels
index
Club
76
Dollar
146
Drug
0
Food
103
Gas & Convenience
10
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.0x
Borden 2.1x
Sunbeam 1.9x
Ro-Tel 1.9x

How Did They Pay?

method
index
Cash
88
Credit
75
Debit
125
Food Stamps
162

When is Blue Plate Purchased?

day of week
Sun
14.1%
Mon
14.4%
Tue
12.3%
Wed
12.4%
Thu
11.1%
Fri
16.6%
Sat
19.0%
time of day
Morning
17.1%
Noon
17.3%
Afternoon
34.6%
Evening
25.9%
Late
5.0%

About Our Blue Plate Consumer Insights

How do we know who buys Blue Plate? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Blue Plate consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.