Boars Head Consumer Insights

Who buys Boars Head?

A Boars Head consumer is generally very high income, Hispanic, and senior age. Boars Head consumers are more likely to purchase Boars Head during larger pantry stocking trips. Brands such as Smart Balance, Perdue, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Boars Head Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.29
% of Basket $ (median)
13.7%
Total Basket $ (median)
$53.29

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Boars Head Consumer Demographics

demographic
index
Female
99
Male
106
<24
60
25-34
69
35-44
107
45-54
122
55-64
115
65+
146
African American
68
Asian
45
Caucasian
106
Hispanic
123
demographic
index
Has Kids
99
No Kids
102
- $20k
60
$20k-40k
64
$40k-60k
79
$60k-80k
89
$80k-100k
108
$100k-125k
138
$125k +
180
No College
72
College
99
Adv. Degree
136

Understand Boars Head Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Boars Head Basket Affinity & Size

brand
basket affinity
Smart Balance 7.5x
Perdue 7.0x
Arnold 6.6x
Fresh Selections 5.8x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
359

Where is Boars Head Purchased?

channels
index
Beauty
2
Club
2
Dollar
0
Drug
1
Food
283
Gas & Convenience
4
Mass
9
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.5x
Arnold 1.5x
Perdue 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
75
Credit
130
Debit
91
Food Stamps
62

When is Boars Head Purchased?

day of week
Sun
24.8%
Mon
15.7%
Tue
12.0%
Wed
10.8%
Thu
9.8%
Fri
11.0%
Sat
15.8%
time of day
Morning
15.1%
Noon
20.1%
Afternoon
34.6%
Evening
26.4%
Late
3.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Boars Head consumers purchase?

check mark

Why do Boars Head consumers try new brands?

check mark

Where do Boars Head consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Boars Head Target Market

Arrow and target

Who actually buys Boars Head? Do these consumers match the intended target market of Boars Head?

Thought bubble

What motivates the target market to purchase Boars Head?

magnifying glass

What other target market should Boars Head look at?

venn diagram

Which other brands have a similar target market?

About Our Boars Head Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.