Bob Evans Consumer Insights

Who buys Bob Evans? Bob Evans consumers are generally higher income, Caucasian, and senior age. Bob Evans consumers are more likely to purchase Bob Evans during larger pantry stocking trips. Brands such as Hormel, Pillsbury, and Ore-Ida also tend to be purchased in the same trip. Sample consumer insights data below.

Bob Evans Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.69
% of Basket $ (median)
5.4%
Total Basket $ (median)
$67.90

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bob Evans Consumer Demographics

demographic
index
Female
100
Male
103
<24
84
25-34
73
35-44
97
45-54
111
55-64
150
65+
195
African American
58
Asian
21
Caucasian
118
Hispanic
26
demographic
index
Has Kids
94
No Kids
114
- $20k
83
$20k-40k
87
$40k-60k
98
$60k-80k
113
$80k-100k
107
$100k-125k
114
$125k +
91
No College
117
College
96
Adv. Degree
98

Understand Bob Evans Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Bob Evans Basket Affinity & Size

brand
basket affinity
Hormel 4.2x
Pillsbury 4.0x
Ore-Ida 3.9x
Birds Eye 3.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
486

Where is Bob Evans Purchased?

channels
index
Club
16
Dollar
0
Drug
25
Food
139
Gas & Convenience
14
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.6x
Entenmann's 1.5x
Diet Mountain Dew 1.5x
Domino 1.5x

How Did They Pay?

method
index
Cash
97
Credit
120
Debit
84
Food Stamps
111

When is Bob Evans Purchased?

day of week
Sun
18.5%
Mon
12.7%
Tue
12.4%
Wed
11.9%
Thu
11.3%
Fri
15.4%
Sat
17.8%
time of day
Morning
14.2%
Noon
15.9%
Afternoon
35.4%
Evening
27.9%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Bob Evans consumers purchase?

check mark

Why do Bob Evans consumers try new brands?

check mark

Where do Bob Evans consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bob Evans Target Market

Arrow and target

Who actually buys Bob Evans? Do these consumers match the intended target market of Bob Evans?

Thought bubble

What motivates the target market to purchase Bob Evans?

magnifying glass

What other target market should Bob Evans look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us