Bob Evans Consumer Insights

Who buys Bob Evans?

A Bob Evans consumer is generally higher income, Caucasian, and senior age. Bob Evans consumers are more likely to purchase Bob Evans during larger pantry stocking trips. Brands such as Hormel, Pillsbury, and Ore-Ida also tend to be purchased in the same trip. See sample consumer insights data below.

Bob Evans Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.69
% of Basket $ (median)
5.4%
Total Basket $ (median)
$67.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bob Evans Consumer Demographics

demographic
index
Female
100
Male
103
<24
84
25-34
73
35-44
97
45-54
111
55-64
150
65+
195
African American
58
Asian
21
Caucasian
118
Hispanic
26
demographic
index
Has Kids
94
No Kids
114
- $20k
83
$20k-40k
87
$40k-60k
98
$60k-80k
113
$80k-100k
107
$100k-125k
114
$125k +
91
No College
117
College
96
Adv. Degree
98

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Bob Evans Basket Affinity & Size

brand
basket affinity
Hormel 4.2x
Pillsbury 4.0x
Ore-Ida 3.9x
Birds Eye 3.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
486

Where is Bob Evans Purchased?

channels
index
Club
16
Dollar
0
Drug
25
Food
139
Gas & Convenience
14
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.6x
Entenmann's 1.5x
Diet Mountain Dew 1.5x
Domino 1.5x

How Did They Pay?

method
index
Cash
97
Credit
120
Debit
84
Food Stamps
111

When is Bob Evans Purchased?

day of week
Sun
18.5%
Mon
12.7%
Tue
12.4%
Wed
11.9%
Thu
11.3%
Fri
15.4%
Sat
17.8%
time of day
Morning
14.2%
Noon
15.9%
Afternoon
35.4%
Evening
27.9%
Late
6.6%

Get More Bob Evans Data

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Find Answers to Questions

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Which brands do Bob Evans consumers switch to?

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Why do consumers stop buying Bob Evans products?

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Which retailers do Bob Evans shoppers prefer to shop at?

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What motivates consumers to try Bob Evans products?

Research the Bob Evans Target Market

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Who actually buys Bob Evans? Do these consumers match the intended target market of Bob Evans?

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What motivates the target market to buy Bob Evans?

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What other target market should Bob Evans look at?

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Which other brands have a similar target market?

About Our Bob Evans Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.