Boboli Consumer Insights

Who buys Boboli? Boboli consumers are generally higher income, Caucasian, and lower middle age. Boboli consumers are more likely to purchase Boboli during larger pantry stocking trips. Brands such as Hormel, Ragu, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Boboli Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.59
% of Basket $ (median)
5.7%
Total Basket $ (median)
$81.04

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Boboli Consumer Demographics

demographic
index
Female
100
Male
103
<24
66
25-34
93
35-44
111
45-54
106
55-64
80
65+
57
African American
46
Asian
54
Caucasian
114
Hispanic
53
demographic
index
Has Kids
106
No Kids
86
- $20k
49
$20k-40k
68
$40k-60k
71
$60k-80k
94
$80k-100k
115
$100k-125k
161
$125k +
158
No College
53
College
104
Adv. Degree
138

Understand Boboli Consumer Behavior

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Boboli Basket Affinity & Size

brand
basket affinity
Hormel 9.9x
Ragu 7.3x
Dannon Danimals 5.8x
Fresh Selections 5.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
512

Where is Boboli Purchased?

channels
index
Club
41
Drug
45
Food
150
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Nabisco Triscuit 1.6x
Dannon Oikos 1.6x
Boars Head 1.6x

How Did They Pay?

method
index
Cash
104
Credit
113
Debit
88
Food Stamps
88

When is Boboli Purchased?

day of week
Sun
18.8%
Mon
13.5%
Tue
10.6%
Wed
10.2%
Thu
11.8%
Fri
15.4%
Sat
19.7%
time of day
Morning
15.0%
Noon
18.5%
Afternoon
36.7%
Evening
25.4%
Late
4.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Boboli consumers purchase?

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Why do Boboli consumers try new brands?

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Where do Boboli consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Boboli Target Market

Arrow and target

Who actually buys Boboli? Do these consumers match the intended target market of Boboli?

Thought bubble

What motivates the target market to purchase Boboli?

magnifying glass

What other target market should Boboli look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us