Boboli Consumer Insights

Who buys Boboli?

A Boboli consumer is generally higher income, Caucasian, and lower middle age. Boboli consumers are more likely to purchase Boboli during larger pantry stocking trips. Brands such as Hormel, Ragu, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Boboli Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.59
% of Basket $ (median)
5.7%
Total Basket $ (median)
$81.04

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Boboli Consumer Demographics

demographic
index
Female
100
Male
103
<24
66
25-34
93
35-44
111
45-54
106
55-64
80
65+
57
African American
46
Asian
54
Caucasian
114
Hispanic
53
demographic
index
Has Kids
106
No Kids
86
- $20k
49
$20k-40k
68
$40k-60k
71
$60k-80k
94
$80k-100k
115
$100k-125k
161
$125k +
158
No College
53
College
104
Adv. Degree
138

Understand Boboli Consumer Behavior

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Boboli Basket Affinity & Size

brand
basket affinity
Hormel 9.9x
Ragu 7.3x
Dannon Danimals 5.8x
Fresh Selections 5.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
512

Where is Boboli Purchased?

channels
index
Club
41
Drug
45
Food
150
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Nabisco Triscuit 1.6x
Dannon Oikos 1.6x
Boars Head 1.6x

How Did They Pay?

method
index
Cash
104
Credit
113
Debit
88
Food Stamps
88

When is Boboli Purchased?

day of week
Sun
18.8%
Mon
13.5%
Tue
10.6%
Wed
10.2%
Thu
11.8%
Fri
15.4%
Sat
19.7%
time of day
Morning
15.0%
Noon
18.5%
Afternoon
36.7%
Evening
25.4%
Late
4.3%

Get More Boboli Data

Contact us for the latest Boboli consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Boboli consumers switch to?

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Why do consumers stop buying Boboli products?

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Which retailers do Boboli shoppers prefer to shop at?

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What motivates consumers to try Boboli products?

Research the Boboli Target Market

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Who actually buys Boboli? Do these consumers match the intended target market of Boboli?

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What motivates the target market to purchase Boboli?

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What other target market should Boboli look at?

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Which other brands have a similar target market?

About Our Boboli Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.