Bobs Consumer Insights

Who buys Bobs?

A Bobs consumer is generally higher income, African American, and older age. Bobs consumers are more likely to purchase Bobs during larger pantry stocking trips. Brands such as Dixie, Taylor Farms, and Hershey's Kisses also tend to be purchased in the same trip. See sample consumer insights data below.

Bobs Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.00
% of Basket $ (median)
7.7%
Total Basket $ (median)
$65.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bobs Consumer Demographics

demographic
index
Female
101
Male
94
<24
45
25-34
73
35-44
98
45-54
107
55-64
182
65+
157
African American
167
Asian
69
Caucasian
106
Hispanic
59
demographic
index
Has Kids
93
No Kids
115
- $20k
63
$20k-40k
111
$40k-60k
89
$60k-80k
95
$80k-100k
116
$100k-125k
129
$125k +
87
No College
103
College
91
Adv. Degree
142

Understand Bobs Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Bobs Basket Affinity & Size

brand
basket affinity
Dixie 7.9x
Taylor Farms 7.7x
Hershey's Kisses 6.6x
Red Baron 5.8x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
267

Where is Bobs Purchased?

channels
index
Club
519
Dollar
324
Drug
98
Food
14
Gas & Convenience
8
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.5x
Armour 1.5x
Diet Mountain Dew 1.5x
Yoplait Light 1.4x

How Did They Pay?

method
index
Cash
90
Credit
102
Debit
111
Food Stamps
62

When is Bobs Purchased?

day of week
Sun
11.9%
Mon
14.5%
Tue
12.4%
Wed
13.2%
Thu
17.4%
Fri
14.2%
Sat
16.3%
time of day
Morning
18.1%
Noon
19.5%
Afternoon
35.0%
Evening
23.7%
Late
3.8%

Get More Bobs Data

Contact us for the latest Bobs consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Bobs consumers switch to?

Stop sign

Why do consumers stop buying Bobs products?

Store front

Which retailers do Bobs shoppers prefer to shop at?

Sale sign

What motivates consumers to try Bobs products?

Research the Bobs Target Market

Arrow and target

Who actually buys Bobs? Do these consumers match the intended target market of Bobs?

Thought bubble

What motivates the target market to buy Bobs?

Magnifying glass

What other target market should Bobs look at?

Venn diagram

Which other brands have a similar target market?

About Our Bobs Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.