Bob's Red Mill Consumer Insights

Who buys Bob's Red Mill?

A Bob's Red Mill consumer is generally very high income, Asian, and adolescent age. Bob's Red Mill consumers are more likely to purchase Bob's Red Mill during larger pantry stocking trips. Brands such as Almond Breeze, Silk, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Bob's Red Mill Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.69
% of Basket $ (median)
8.4%
Total Basket $ (median)
$56.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bob's Red Mill Consumer Demographics

demographic
index
Female
100
Male
97
<24
119
25-34
109
35-44
94
45-54
97
55-64
96
65+
118
African American
52
Asian
111
Caucasian
104
Hispanic
77
demographic
index
Has Kids
92
No Kids
119
- $20k
72
$20k-40k
77
$40k-60k
86
$60k-80k
96
$80k-100k
103
$100k-125k
127
$125k +
149
No College
61
College
101
Adv. Degree
144

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Bob's Red Mill Basket Affinity & Size

brand
basket affinity
Almond Breeze 12.1x
Silk 8.8x
Horizon Organic 8.1x
Eggland's Best 6.5x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
393

Where is Bob's Red Mill Purchased?

channels
index
Club
2
Dollar
1
Drug
42
Food
195
Gas & Convenience
7
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.9x
Horizon Organic 1.6x
Goya 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
101
Credit
129
Debit
79
Food Stamps
55

When is Bob's Red Mill Purchased?

day of week
Sun
17.8%
Mon
14.4%
Tue
12.5%
Wed
11.9%
Thu
12.1%
Fri
14.3%
Sat
17.0%
time of day
Morning
15.4%
Noon
18.6%
Afternoon
35.2%
Evening
24.7%
Late
6.0%

Get More Bob's Red Mill Data

Contact us for the latest Bob's Red Mill consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bob's Red Mill consumers switch to?

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Why do consumers stop buying Bob's Red Mill products?

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Which retailers do Bob's Red Mill shoppers prefer to shop at?

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What motivates consumers to try Bob's Red Mill products?

Research the Bob's Red Mill Target Market

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Who actually buys Bob's Red Mill? Do these consumers match the intended target market of Bob's Red Mill?

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What motivates the target market to purchase Bob's Red Mill?

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What other target market should Bob's Red Mill look at?

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Which other brands have a similar target market?

About Our Bob's Red Mill Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.