Bob's Red Mill Consumer Insights

Who buys Bob's Red Mill? A Bob's Red Mill consumer is generally very high income, Asian, and adolescent age. Bob's Red Mill consumers are more likely to purchase Bob's Red Mill during larger pantry stocking trips. Brands such as Almond Breeze, Silk, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Bob's Red Mill Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.69
% of Basket $ (median)
8.4%
Total Basket $ (median)
$56.06

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bob's Red Mill Consumer Demographics

demographic
index
Female
100
Male
97
<24
119
25-34
109
35-44
94
45-54
97
55-64
96
65+
118
African American
52
Asian
111
Caucasian
104
Hispanic
77
demographic
index
Has Kids
92
No Kids
119
- $20k
72
$20k-40k
77
$40k-60k
86
$60k-80k
96
$80k-100k
103
$100k-125k
127
$125k +
149
No College
61
College
101
Adv. Degree
144

Understand Bob's Red Mill Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Bob's Red Mill Basket Affinity & Size

brand
basket affinity
Almond Breeze 12.1x
Silk 8.8x
Horizon Organic 8.1x
Eggland's Best 6.5x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
393

Where is Bob's Red Mill Purchased?

channels
index
Club
2
Dollar
1
Drug
42
Food
195
Gas & Convenience
7
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.9x
Horizon Organic 1.6x
Goya 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
101
Credit
129
Debit
79
Food Stamps
55

When is Bob's Red Mill Purchased?

day of week
Sun
17.8%
Mon
14.4%
Tue
12.5%
Wed
11.9%
Thu
12.1%
Fri
14.3%
Sat
17.0%
time of day
Morning
15.4%
Noon
18.6%
Afternoon
35.2%
Evening
24.7%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Bob's Red Mill consumers purchase?

check mark

Why do Bob's Red Mill consumers try new brands?

check mark

Where do Bob's Red Mill consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bob's Red Mill Target Market

Arrow and target

Who actually buys Bob's Red Mill? Do these consumers match the intended target market of Bob's Red Mill?

Thought bubble

What motivates the target market to purchase Bob's Red Mill?

magnifying glass

What other target market should Bob's Red Mill look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us