Boca Consumer Insights

Who buys Boca?

A Boca consumer is generally median income, African American, and older age. Boca consumers are more likely to purchase Boca during larger pantry stocking trips. Brands such as Silk, Jennie-O, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Boca Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.69
% of Basket $ (median)
6.9%
Total Basket $ (median)
$53.51

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Boca Consumer Demographics

demographic
index
Female
99
Male
112
<24
97
25-34
101
35-44
106
45-54
76
55-64
132
65+
80
African American
143
Asian
56
Caucasian
105
Hispanic
70
demographic
index
Has Kids
89
No Kids
125
- $20k
88
$20k-40k
87
$40k-60k
122
$60k-80k
134
$80k-100k
91
$100k-125k
81
$125k +
67
No College
61
College
101
Adv. Degree
144

Understand Boca Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Boca Basket Affinity & Size

brand
basket affinity
Silk 7.9x
Jennie-O 7.1x
Arnold 6.0x
Almond Breeze 5.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
463

Where is Boca Purchased?

channels
index
Beauty
65
Club
4
Drug
22
Food
172
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.8x
Jennie-O 1.7x
Weight Watchers Smart Ones 1.7x
Silk 1.6x

How Did They Pay?

method
index
Cash
113
Credit
104
Debit
90
Food Stamps
110

When is Boca Purchased?

day of week
Sun
17.2%
Mon
13.2%
Tue
13.2%
Wed
11.4%
Thu
11.7%
Fri
15.8%
Sat
17.4%
time of day
Morning
14.4%
Noon
15.8%
Afternoon
33.0%
Evening
28.7%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Boca consumers purchase?

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Why do Boca consumers try new brands?

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Where do Boca consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Boca Target Market

Arrow and target

Who actually buys Boca? Do these consumers match the intended target market of Boca?

Thought bubble

What motivates the target market to purchase Boca?

magnifying glass

What other target market should Boca look at?

venn diagram

Which other brands have a similar target market?

About Our Boca Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.