Body Fantasies Consumer Insights

Who buys Body Fantasies? Body Fantasies consumers are generally very low income, African American, and adolescent age. Body Fantasies consumers are more likely to purchase Body Fantasies during larger pantry stocking trips. Brands such as TRESemme, Febreze, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

Body Fantasies Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.88
% of Basket $ (median)
6.8%
Total Basket $ (median)
$42.62

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Body Fantasies Consumer Demographics

demographic
index
Female
101
Male
86
<24
131
25-34
91
35-44
98
45-54
116
55-64
96
65+
76
African American
220
Asian
26
Caucasian
100
Hispanic
123
demographic
index
Has Kids
99
No Kids
102
- $20k
216
$20k-40k
156
$40k-60k
92
$60k-80k
86
$80k-100k
69
$100k-125k
63
$125k +
53
No College
176
College
92
Adv. Degree
50

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Body Fantasies Basket Affinity & Size

brand
basket affinity
TRESemme 15.1x
Febreze 14.7x
CoverGirl 13.5x
Crayola 9.4x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
293

Where is Body Fantasies Purchased?

channels
index
Beauty
47
Dollar
667
Drug
221
Food
3
Mass
158
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.1x
Totino's Party Pizza 2.0x
Hawaiian Punch 1.8x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
132
Credit
70
Debit
114
Food Stamps
108

When is Body Fantasies Purchased?

day of week
Sun
15.8%
Mon
11.2%
Tue
10.2%
Wed
11.4%
Thu
12.8%
Fri
18.9%
Sat
19.9%
time of day
Morning
15.1%
Noon
15.7%
Afternoon
31.4%
Evening
28.7%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Body Fantasies consumers purchase?

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Why do Body Fantasies consumers try new brands?

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Where do Body Fantasies consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Body Fantasies Target Market

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Who actually buys Body Fantasies? Do these consumers match the intended target market of Body Fantasies?

Thought bubble

What motivates the target market to purchase Body Fantasies?

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What other target market should Body Fantasies look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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