Body Fortress Consumer Insights

Who buys Body Fortress?

A Body Fortress consumer is generally lower income, Caucasian, and adolescent age. Body Fortress consumers are more likely to purchase Body Fortress during larger pantry stocking trips. Brands such as Dannon Oikos, YoCrunch, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

Body Fortress Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$17.98
% of Basket $ (median)
27.5%
Total Basket $ (median)
$65.46

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Body Fortress Consumer Demographics

demographic
index
Female
96
Male
135
<24
120
25-34
119
35-44
89
45-54
96
55-64
109
65+
53
African American
97
Asian
76
Caucasian
103
Hispanic
98
demographic
index
Has Kids
92
No Kids
118
- $20k
79
$20k-40k
114
$40k-60k
109
$60k-80k
111
$80k-100k
97
$100k-125k
101
$125k +
65
No College
101
College
103
Adv. Degree
83

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Body Fortress Basket Affinity & Size

brand
basket affinity
Dannon Oikos 7.7x
YoCrunch 7.3x
Maruchan Ramen 6.6x
Farmers Market 5.7x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
308

Where is Body Fortress Purchased?

channels
index
Drug
45
Food
9
Gas & Convenience
1
Mass
205
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.6x
Farmers Market 1.6x
Totino's Party Pizza 1.6x
Dannon Oikos 1.6x

How Did They Pay?

method
index
Cash
88
Credit
95
Debit
121
Food Stamps
51

When is Body Fortress Purchased?

day of week
Sun
17.3%
Mon
14.8%
Tue
11.6%
Wed
12.2%
Thu
11.7%
Fri
16.3%
Sat
16.2%
time of day
Morning
15.4%
Noon
14.5%
Afternoon
31.6%
Evening
29.5%
Late
8.9%

Get More Body Fortress Data

Contact us for the latest Body Fortress consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Body Fortress consumers switch to?

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Why do consumers stop buying Body Fortress products?

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Which retailers do Body Fortress shoppers prefer to shop at?

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What motivates consumers to try Body Fortress products?

Research the Body Fortress Target Market

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Who actually buys Body Fortress? Do these consumers match the intended target market of Body Fortress?

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What motivates the target market to purchase Body Fortress?

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What other target market should Body Fortress look at?

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Which other brands have a similar target market?

About Our Body Fortress Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.