Body Image Consumer Insights

Who buys Body Image?

A Body Image consumer is generally very low income, Hispanic, and adolescent age. Body Image consumers are more likely to purchase Body Image during larger pantry stocking trips. Brands such as Olay, Secret, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

Body Image Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.8%
Total Basket $ (median)
$61.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Body Image Consumer Demographics

demographic
index
Female
99
Male
113
<24
151
25-34
135
35-44
91
45-54
78
55-64
78
65+
64
African American
127
Asian
95
Caucasian
93
Hispanic
139
demographic
index
Has Kids
98
No Kids
105
- $20k
124
$20k-40k
119
$40k-60k
116
$60k-80k
91
$80k-100k
92
$100k-125k
91
$125k +
62
No College
108
College
103
Adv. Degree
74

Understand Body Image Consumer Behavior

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Body Image Basket Affinity & Size

brand
basket affinity
Olay 11.5x
Secret 9.1x
CoverGirl 8.0x
Swiffer 7.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
325

Where is Body Image Purchased?

channels
index
Beauty
88
Drug
7
Food
3
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Bolthouse Farms 1.6x
Huggies 1.5x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
91
Credit
90
Debit
121
Food Stamps
65

When is Body Image Purchased?

day of week
Sun
17.6%
Mon
11.6%
Tue
11.6%
Wed
11.5%
Thu
11.8%
Fri
16.3%
Sat
19.5%
time of day
Morning
12.5%
Noon
15.1%
Afternoon
32.8%
Evening
29.1%
Late
10.6%

About Our Body Image Consumer Insights

How do we know who buys Body Image? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Body Image consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.