Body Image Consumer Insights

Who buys Body Image?

A Body Image consumer is generally very low income, Hispanic, and adolescent age. Body Image consumers are more likely to purchase Body Image during larger pantry stocking trips. Brands such as Olay, Secret, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

Body Image Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.8%
Total Basket $ (median)
$61.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Body Image Consumer Demographics

demographic
index
Female
99
Male
113
<24
151
25-34
135
35-44
91
45-54
78
55-64
78
65+
64
African American
127
Asian
95
Caucasian
93
Hispanic
139
demographic
index
Has Kids
98
No Kids
105
- $20k
124
$20k-40k
119
$40k-60k
116
$60k-80k
91
$80k-100k
92
$100k-125k
91
$125k +
62
No College
108
College
103
Adv. Degree
74

Understand Body Image Consumer Behavior

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Body Image Basket Affinity & Size

brand
basket affinity
Olay 11.5x
Secret 9.1x
CoverGirl 8.0x
Swiffer 7.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
325

Where is Body Image Purchased?

channels
index
Beauty
88
Drug
7
Food
3
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Bolthouse Farms 1.6x
Huggies 1.5x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
91
Credit
90
Debit
121
Food Stamps
65

When is Body Image Purchased?

day of week
Sun
17.6%
Mon
11.6%
Tue
11.6%
Wed
11.5%
Thu
11.8%
Fri
16.3%
Sat
19.5%
time of day
Morning
12.5%
Noon
15.1%
Afternoon
32.8%
Evening
29.1%
Late
10.6%

Get More Body Image Data

Contact us for the latest Body Image consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Body Image consumers switch to?

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Why do consumers stop buying Body Image products?

Store front

Which retailers do Body Image shoppers prefer to shop at?

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What motivates consumers to try Body Image products?

Research the Body Image Target Market

Arrow and target

Who actually buys Body Image? Do these consumers match the intended target market of Body Image?

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What motivates the target market to buy Body Image?

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What other target market should Body Image look at?

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Which other brands have a similar target market?

About Our Body Image Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.