Bodycology Consumer Insights

Who buys Bodycology?

A Bodycology consumer is generally lower income, African American, and adolescent age. Bodycology consumers are more likely to purchase Bodycology during larger pantry stocking trips. Brands such as CoverGirl, Hershey's Kisses, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Bodycology Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
7.3%
Total Basket $ (median)
$54.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bodycology Consumer Demographics

demographic
index
Female
100
Male
101
<24
122
25-34
101
35-44
106
45-54
104
55-64
60
65+
70
African American
174
Asian
74
Caucasian
98
Hispanic
114
demographic
index
Has Kids
105
No Kids
88
- $20k
130
$20k-40k
140
$40k-60k
101
$60k-80k
97
$80k-100k
78
$100k-125k
83
$125k +
69
No College
123
College
99
Adv. Degree
78

Understand Bodycology Consumer Behavior

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Bodycology Basket Affinity & Size

brand
basket affinity
CoverGirl 8.8x
Hershey's Kisses 8.5x
Febreze 8.4x
Neutrogena 8.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
342

Where is Bodycology Purchased?

channels
index
Beauty
85
Drug
3
Food
1
Mass
217
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.6x
Monster Energy 1.5x
Hawaiian Punch 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
110
Credit
87
Debit
114
Food Stamps
41

When is Bodycology Purchased?

day of week
Sun
14.1%
Mon
12.1%
Tue
11.7%
Wed
13.0%
Thu
11.3%
Fri
19.2%
Sat
18.6%
time of day
Morning
14.4%
Noon
15.3%
Afternoon
34.9%
Evening
27.1%
Late
8.3%

Get More Bodycology Data

Better understand Bodycology consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Bodycology consumers switch to?

Stop sign

Why do consumers stop buying Bodycology products?

Store front

Which retailers do Bodycology shoppers prefer to shop at?

Sale sign

What motivates consumers to try Bodycology products?

Research the Bodycology Target Market

Arrow and target

Who actually buys Bodycology? Do these consumers match the intended target market of Bodycology?

Thought bubble

What motivates the target market to buy Bodycology?

Magnifying glass

What other target market should Bodycology look at?

Venn diagram

Which other brands have a similar target market?

About Our Bodycology Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.