Bolthouse Farms Consumer Insights

Who buys Bolthouse Farms?

A Bolthouse Farms consumer is generally very low income, African American, and adolescent age. Bolthouse Farms consumers are more likely to purchase Bolthouse Farms during larger pantry stocking trips. Brands such as Marketside, TURKEY KNOB, and Generic Pma also tend to be purchased in the same trip. See sample consumer insights data below.

Bolthouse Farms Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.9%
Total Basket $ (median)
$61.50

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bolthouse Farms Consumer Demographics

demographic
index
Female
97
Male
129
<24
159
25-34
117
35-44
93
45-54
88
55-64
90
65+
88
African American
153
Asian
119
Caucasian
94
Hispanic
106
demographic
index
Has Kids
91
No Kids
120
- $20k
126
$20k-40k
109
$40k-60k
96
$60k-80k
99
$80k-100k
98
$100k-125k
87
$125k +
94
No College
85
College
102
Adv. Degree
110

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Bolthouse Farms Basket Affinity & Size

brand
basket affinity
Marketside 5.2x
TURKEY KNOB 4.7x
Generic Pma 4.1x
Jennie-O 4.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
422

Where is Bolthouse Farms Purchased?

channels
index
Beauty
4
Club
53
Dollar
2
Drug
30
Food
130
Gas & Convenience
10
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.3x
Jennie-O 1.3x
Almond Breeze 1.3x
Silk 1.3x

How Did They Pay?

method
index
Cash
95
Credit
101
Debit
97
Food Stamps
147

When is Bolthouse Farms Purchased?

day of week
Sun
18.7%
Mon
14.6%
Tue
13.2%
Wed
12.5%
Thu
11.4%
Fri
13.5%
Sat
16.0%
time of day
Morning
14.5%
Noon
14.7%
Afternoon
32.8%
Evening
29.8%
Late
8.2%

About Our Bolthouse Farms Consumer Insights

How do we know who buys Bolthouse Farms? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Bolthouse Farms consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.