Bolthouse Farms Consumer Insights

Who buys Bolthouse Farms? Bolthouse Farms consumers are generally very low income, African American, and adolescent age. Bolthouse Farms consumers are more likely to purchase Bolthouse Farms during larger pantry stocking trips. Brands such as Marketside, TURKEY KNOB, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Bolthouse Farms Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.9%
Total Basket $ (median)
$61.50

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  • Attitudinal surveys
  • Recent demographic data

Bolthouse Farms Consumer Demographics

demographic
index
Female
97
Male
129
<24
159
25-34
117
35-44
93
45-54
88
55-64
90
65+
88
African American
153
Asian
119
Caucasian
94
Hispanic
106
demographic
index
Has Kids
91
No Kids
120
- $20k
126
$20k-40k
109
$40k-60k
96
$60k-80k
99
$80k-100k
98
$100k-125k
87
$125k +
94
No College
85
College
102
Adv. Degree
110

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Bolthouse Farms Basket Affinity & Size

brand
basket affinity
Marketside 5.2x
TURKEY KNOB 4.7x
Generic Pma 4.1x
Jennie-O 4.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
422

Where is Bolthouse Farms Purchased?

channels
index
Beauty
4
Club
53
Dollar
2
Drug
30
Food
130
Gas & Convenience
10
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.3x
Jennie-O 1.3x
Almond Breeze 1.3x
Silk 1.3x

How Did They Pay?

method
index
Cash
95
Credit
101
Debit
97
Food Stamps
147

When is Bolthouse Farms Purchased?

day of week
Sun
18.7%
Mon
14.6%
Tue
13.2%
Wed
12.5%
Thu
11.4%
Fri
13.5%
Sat
16.0%
time of day
Morning
14.5%
Noon
14.7%
Afternoon
32.8%
Evening
29.8%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bolthouse Farms consumers purchase?

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Why do Bolthouse Farms consumers try new brands?

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Where do Bolthouse Farms consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bolthouse Farms Target Market

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Who actually buys Bolthouse Farms? Do these consumers match the intended target market of Bolthouse Farms?

Thought bubble

What motivates the target market to purchase Bolthouse Farms?

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What other target market should Bolthouse Farms look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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