Bonne Maman Consumer Insights

Who buys Bonne Maman? Bonne Maman consumers are generally very high income, Asian, and senior age. Bonne Maman consumers are more likely to purchase Bonne Maman during larger pantry stocking trips. Brands such as Oroweat, Arnold, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Bonne Maman Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.1%
Total Basket $ (median)
$65.92

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bonne Maman Consumer Demographics

demographic
index
Female
95
Male
147
<24
88
25-34
79
35-44
102
45-54
105
55-64
101
65+
262
African American
31
Asian
134
Caucasian
100
Hispanic
85
demographic
index
Has Kids
89
No Kids
126
- $20k
75
$20k-40k
55
$40k-60k
65
$60k-80k
96
$80k-100k
111
$100k-125k
133
$125k +
197
No College
53
College
101
Adv. Degree
149

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Bonne Maman Basket Affinity & Size

brand
basket affinity
Oroweat 10.3x
Arnold 9.6x
Horizon Organic 8.8x
Almond Breeze 7.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
443

Where is Bonne Maman Purchased?

channels
index
Drug
58
Food
112
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Oroweat 1.7x
Eggland's Best 1.6x
Nabisco Triscuit 1.6x

How Did They Pay?

method
index
Cash
120
Credit
93
Debit
101
Food Stamps
53

When is Bonne Maman Purchased?

day of week
Sun
19.0%
Mon
13.0%
Tue
13.0%
Wed
12.3%
Thu
12.2%
Fri
15.4%
Sat
15.0%
time of day
Morning
15.2%
Noon
16.9%
Afternoon
36.5%
Evening
25.3%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bonne Maman consumers purchase?

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Why do Bonne Maman consumers try new brands?

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Where do Bonne Maman consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bonne Maman Target Market

Arrow and target

Who actually buys Bonne Maman? Do these consumers match the intended target market of Bonne Maman?

Thought bubble

What motivates the target market to purchase Bonne Maman?

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What other target market should Bonne Maman look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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