Bonnie Plant Consumer Insights

Who buys Bonnie Plant? Bonnie Plant consumers are generally very low income, Caucasian, and senior age. Bonnie Plant consumers are more likely to purchase Bonnie Plant during larger pantry stocking trips. Brands such as Marketside, Johnsonville, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Bonnie Plant Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.68
% of Basket $ (median)
10.2%
Total Basket $ (median)
$35.93

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bonnie Plant Consumer Demographics

demographic
index
Female
102
Male
84
<24
51
25-34
76
35-44
89
45-54
122
55-64
161
65+
208
African American
40
Asian
54
Caucasian
115
Hispanic
49
demographic
index
Has Kids
89
No Kids
124
- $20k
122
$20k-40k
85
$40k-60k
92
$60k-80k
122
$80k-100k
102
$100k-125k
95
$125k +
90
No College
83
College
102
Adv. Degree
109

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Bonnie Plant Basket Affinity & Size

brand
basket affinity
Marketside 7.8x
Johnsonville 7.0x
Generic Pma 6.8x
Sunny Meadow 6.7x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
194
Pantry Stocking (21+ Items)
304

Where is Bonnie Plant Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Ro-Tel 1.5x
Maxwell House 1.5x
V8 1.5x

How Did They Pay?

method
index
Cash
87
Credit
116
Debit
99
Food Stamps
62

When is Bonnie Plant Purchased?

day of week
Sun
21.3%
Mon
13.1%
Tue
10.3%
Wed
8.6%
Thu
10.5%
Fri
12.5%
Sat
23.8%
time of day
Morning
16.9%
Noon
24.7%
Afternoon
38.5%
Evening
16.7%
Late
3.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bonnie Plant consumers purchase?

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Why do Bonnie Plant consumers try new brands?

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Where do Bonnie Plant consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bonnie Plant Target Market

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Who actually buys Bonnie Plant? Do these consumers match the intended target market of Bonnie Plant?

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What motivates the target market to purchase Bonnie Plant?

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What other target market should Bonnie Plant look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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