Boogie Wipes Consumer Insights

Who buys Boogie Wipes? A Boogie Wipes consumer is generally slightly higher income, Hispanic, and young adult age. Boogie Wipes consumers are more likely to purchase Boogie Wipes during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Boogie Wipes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
7.7%
Total Basket $ (median)
$51.75

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Boogie Wipes Consumer Demographics

demographic
index
Female
100
Male
96
<24
69
25-34
178
35-44
99
45-54
28
55-64
63
65+
28
African American
48
Asian
122
Caucasian
96
Hispanic
133
demographic
index
Has Kids
122
No Kids
51
- $20k
57
$20k-40k
73
$40k-60k
89
$60k-80k
111
$80k-100k
133
$100k-125k
118
$125k +
112
No College
61
College
102
Adv. Degree
136

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Boogie Wipes Basket Affinity & Size

brand
basket affinity
Gerber Graduates 23.5x
Gerber 22.4x
Huggies 15.6x
Archer Farms 9.9x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
289

Where is Boogie Wipes Purchased?

channels
index
Beauty
25
Club
106
Drug
142
Food
7
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.0x
Huggies 2.0x
Gerber 2.0x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
70
Credit
86
Debit
135
Food Stamps
30

When is Boogie Wipes Purchased?

day of week
Sun
16.4%
Mon
13.0%
Tue
11.4%
Wed
12.6%
Thu
13.4%
Fri
13.5%
Sat
19.7%
time of day
Morning
17.2%
Noon
21.0%
Afternoon
33.1%
Evening
23.7%
Late
4.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Boogie Wipes consumers purchase?

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Why do Boogie Wipes consumers try new brands?

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Where do Boogie Wipes consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Boogie Wipes Target Market

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Who actually buys Boogie Wipes? Do these consumers match the intended target market of Boogie Wipes?

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What motivates the target market to purchase Boogie Wipes?

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What other target market should Boogie Wipes look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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