Boogie Wipes Consumer Insights

Who buys Boogie Wipes?

A Boogie Wipes consumer is generally slightly higher income, Hispanic, and young adult age. Boogie Wipes consumers are more likely to purchase Boogie Wipes during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Boogie Wipes Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
7.7%
Total Basket $ (median)
$51.75

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Boogie Wipes Consumer Demographics

demographic
index
Female
100
Male
96
<24
69
25-34
178
35-44
99
45-54
28
55-64
63
65+
28
African American
48
Asian
122
Caucasian
96
Hispanic
133
demographic
index
Has Kids
122
No Kids
51
- $20k
57
$20k-40k
73
$40k-60k
89
$60k-80k
111
$80k-100k
133
$100k-125k
118
$125k +
112
No College
61
College
102
Adv. Degree
136

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Boogie Wipes Basket Affinity & Size

brand
basket affinity
Gerber Graduates 23.5x
Gerber 22.4x
Huggies 15.6x
Archer Farms 9.9x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
289

Where is Boogie Wipes Purchased?

channels
index
Beauty
25
Club
106
Drug
142
Food
7
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.0x
Huggies 2.0x
Gerber 2.0x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
70
Credit
86
Debit
135
Food Stamps
30

When is Boogie Wipes Purchased?

day of week
Sun
16.4%
Mon
13.0%
Tue
11.4%
Wed
12.6%
Thu
13.4%
Fri
13.5%
Sat
19.7%
time of day
Morning
17.2%
Noon
21.0%
Afternoon
33.1%
Evening
23.7%
Late
4.9%

About Our Boogie Wipes Consumer Insights

How do we know who buys Boogie Wipes? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Boogie Wipes consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.