Borax 20 Mule Team Consumer Insights

Who buys Borax 20 Mule Team? A Borax 20 Mule Team consumer is generally slightly lower income, Caucasian, and older age. Borax 20 Mule Team consumers are more likely to purchase Borax 20 Mule Team during larger pantry stocking trips. Brands such as Arm & Hammer, Clorox, and Gain also tend to be purchased in the same trip. Sample consumer insights data below.

Borax 20 Mule Team Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
6.9%
Total Basket $ (median)
$57.54

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  • Attitudinal surveys
  • Recent demographic data

Borax 20 Mule Team Consumer Demographics

demographic
index
Female
102
Male
76
<24
73
25-34
96
35-44
100
45-54
101
55-64
119
65+
107
African American
85
Asian
51
Caucasian
111
Hispanic
51
demographic
index
Has Kids
103
No Kids
93
- $20k
84
$20k-40k
104
$40k-60k
117
$60k-80k
107
$80k-100k
95
$100k-125k
91
$125k +
81
No College
98
College
102
Adv. Degree
93

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Borax 20 Mule Team Basket Affinity & Size

brand
basket affinity
Arm & Hammer 34.4x
Clorox 6.2x
Gain 6.2x
Dawn 5.6x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
372

Where is Borax 20 Mule Team Purchased?

channels
index
Club
1
Dollar
255
Drug
7
Food
65
Gas & Convenience
5
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.3x
Ro-Tel 1.3x
Arm & Hammer 1.3x
Diet Dr Pepper 1.3x

How Did They Pay?

method
index
Cash
89
Credit
99
Debit
112
Food Stamps
58

When is Borax 20 Mule Team Purchased?

day of week
Sun
16.4%
Mon
13.8%
Tue
13.4%
Wed
12.7%
Thu
11.6%
Fri
14.4%
Sat
17.8%
time of day
Morning
15.6%
Noon
18.3%
Afternoon
35.3%
Evening
24.4%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Borax 20 Mule Team consumers purchase?

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Why do Borax 20 Mule Team consumers try new brands?

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Where do Borax 20 Mule Team consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Borax 20 Mule Team Target Market

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Who actually buys Borax 20 Mule Team? Do these consumers match the intended target market of Borax 20 Mule Team?

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What motivates the target market to purchase Borax 20 Mule Team?

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What other target market should Borax 20 Mule Team look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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