Borax 20 Mule Team Consumer Insights

Who buys Borax 20 Mule Team?

A Borax 20 Mule Team consumer is generally slightly lower income, Caucasian, and older age. Borax 20 Mule Team consumers are more likely to purchase Borax 20 Mule Team during larger pantry stocking trips. Brands such as Arm & Hammer, Clorox, and Gain also tend to be purchased in the same trip. See sample consumer insights data below.

Borax 20 Mule Team Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.97
% of Basket $ (median)
6.9%
Total Basket $ (median)
$57.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Borax 20 Mule Team Consumer Demographics

demographic
index
Female
102
Male
76
<24
73
25-34
96
35-44
100
45-54
101
55-64
119
65+
107
African American
85
Asian
51
Caucasian
111
Hispanic
51
demographic
index
Has Kids
103
No Kids
93
- $20k
84
$20k-40k
104
$40k-60k
117
$60k-80k
107
$80k-100k
95
$100k-125k
91
$125k +
81
No College
98
College
102
Adv. Degree
93

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Borax 20 Mule Team Basket Affinity & Size

brand
basket affinity
Arm & Hammer 34.4x
Clorox 6.2x
Gain 6.2x
Dawn 5.6x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
372

Where is Borax 20 Mule Team Purchased?

channels
index
Club
1
Dollar
255
Drug
7
Food
65
Gas & Convenience
5
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.3x
Ro-Tel 1.3x
Arm & Hammer 1.3x
Diet Dr Pepper 1.3x

How Did They Pay?

method
index
Cash
89
Credit
99
Debit
112
Food Stamps
58

When is Borax 20 Mule Team Purchased?

day of week
Sun
16.4%
Mon
13.8%
Tue
13.4%
Wed
12.7%
Thu
11.6%
Fri
14.4%
Sat
17.8%
time of day
Morning
15.6%
Noon
18.3%
Afternoon
35.3%
Evening
24.4%
Late
6.5%

Get More Borax 20 Mule Team Data

Contact us for the latest Borax 20 Mule Team consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Borax 20 Mule Team consumers switch to?

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Why do consumers stop buying Borax 20 Mule Team products?

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What motivates consumers to try Borax 20 Mule Team products?

Research the Borax 20 Mule Team Target Market

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Who actually buys Borax 20 Mule Team? Do these consumers match the intended target market of Borax 20 Mule Team?

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What motivates the target market to buy Borax 20 Mule Team?

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What other target market should Borax 20 Mule Team look at?

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Which other brands have a similar target market?

About Our Borax 20 Mule Team Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.