Borden Consumer Insights

Who buys Borden?

A Borden consumer is generally slightly lower income, African American, and senior age. Borden consumers are more likely to purchase Borden during larger pantry stocking trips. Brands such as Sunny Meadow, Blue Bonnet, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

Borden Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.89
% of Basket $ (median)
4.8%
Total Basket $ (median)
$59.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Borden Consumer Demographics

demographic
index
Female
101
Male
94
<24
98
25-34
96
35-44
96
45-54
108
55-64
108
65+
115
African American
142
Asian
76
Caucasian
100
Hispanic
108
demographic
index
Has Kids
99
No Kids
102
- $20k
108
$20k-40k
112
$40k-60k
114
$60k-80k
101
$80k-100k
95
$100k-125k
87
$125k +
70
No College
110
College
99
Adv. Degree
91

Understand Borden Consumer Behavior

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Borden Basket Affinity & Size

brand
basket affinity
Sunny Meadow 6.9x
Blue Bonnet 4.9x
Sunbeam 4.7x
Bar-S 4.6x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
441

Where is Borden Purchased?

channels
index
Club
23
Dollar
20
Drug
22
Food
118
Gas & Convenience
117
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Sunbeam 1.4x
Hawaiian Punch 1.3x
Ro-Tel 1.3x

How Did They Pay?

method
index
Cash
106
Credit
82
Debit
109
Food Stamps
161

When is Borden Purchased?

day of week
Sun
17.7%
Mon
13.4%
Tue
12.3%
Wed
12.1%
Thu
11.9%
Fri
14.7%
Sat
17.9%
time of day
Morning
15.0%
Noon
16.0%
Afternoon
34.4%
Evening
27.3%
Late
7.3%

Get More Borden Data

Contact us for the latest Borden consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Borden consumers switch to?

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Why do consumers stop buying Borden products?

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Which retailers do Borden shoppers prefer to shop at?

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What motivates consumers to try Borden products?

Research the Borden Target Market

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Who actually buys Borden? Do these consumers match the intended target market of Borden?

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What motivates the target market to buy Borden?

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What other target market should Borden look at?

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Which other brands have a similar target market?

About Our Borden Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.