Boston Consumer Insights

Who buys Boston?

A Boston consumer is generally very high income, Asian, and senior age. Boston consumers are more likely to purchase Boston during larger pantry stocking trips. Brands such as Neutrogena, Skittles, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Boston Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.91
% of Basket $ (median)
14.3%
Total Basket $ (median)
$55.37

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Boston Consumer Demographics

demographic
index
Female
99
Male
107
<24
136
25-34
56
35-44
84
45-54
134
55-64
182
65+
229
African American
78
Asian
141
Caucasian
98
Hispanic
79
demographic
index
Has Kids
87
No Kids
130
- $20k
75
$20k-40k
62
$40k-60k
110
$60k-80k
102
$80k-100k
94
$100k-125k
115
$125k +
143
No College
77
College
99
Adv. Degree
132

Understand Boston Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Boston Basket Affinity & Size

brand
basket affinity
Neutrogena 9.8x
Skittles 7.8x
TRESemme 7.3x
Oral-B 7.2x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
216

Where is Boston Purchased?

channels
index
Beauty
120
Club
6
Dollar
341
Drug
180
Food
19
Gas & Convenience
11
Mass
163
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.6x
Yoplait Light 1.5x
Kelloggs Frosted Mini Wheat 1.5x
Chex Mix 1.5x

How Did They Pay?

method
index
Cash
87
Credit
119
Debit
97
Food Stamps
29

When is Boston Purchased?

day of week
Sun
18.3%
Mon
13.3%
Tue
11.1%
Wed
12.6%
Thu
11.7%
Fri
16.3%
Sat
16.8%
time of day
Morning
15.7%
Noon
17.9%
Afternoon
32.2%
Evening
27.2%
Late
7.0%

Get More Boston Data

Contact us for the latest Boston consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Boston consumers switch to?

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Why do consumers stop buying Boston products?

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Which retailers do Boston shoppers prefer to shop at?

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What motivates consumers to try Boston products?

Research the Boston Target Market

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Who actually buys Boston? Do these consumers match the intended target market of Boston?

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What motivates the target market to buy Boston?

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What other target market should Boston look at?

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Which other brands have a similar target market?

About Our Boston Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.