Boston Consumer Insights

Who buys Boston? Boston consumers are generally very high income, Asian, and senior age. Boston consumers are more likely to purchase Boston during larger pantry stocking trips. Brands such as Neutrogena, Skittles, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Boston Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.91
% of Basket $ (median)
14.3%
Total Basket $ (median)
$55.37

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Boston Consumer Demographics

demographic
index
Female
99
Male
107
<24
136
25-34
56
35-44
84
45-54
134
55-64
182
65+
229
African American
78
Asian
141
Caucasian
98
Hispanic
79
demographic
index
Has Kids
87
No Kids
130
- $20k
75
$20k-40k
62
$40k-60k
110
$60k-80k
102
$80k-100k
94
$100k-125k
115
$125k +
143
No College
77
College
99
Adv. Degree
132

Understand Boston Consumer Behavior

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Boston Basket Affinity & Size

brand
basket affinity
Neutrogena 9.8x
Skittles 7.8x
TRESemme 7.3x
Oral-B 7.2x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
216

Where is Boston Purchased?

channels
index
Beauty
120
Club
6
Dollar
341
Drug
180
Food
19
Gas & Convenience
11
Mass
163
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.6x
Yoplait Light 1.5x
Kelloggs Frosted Mini Wheat 1.5x
Chex Mix 1.5x

How Did They Pay?

method
index
Cash
87
Credit
119
Debit
97
Food Stamps
29

When is Boston Purchased?

day of week
Sun
18.3%
Mon
13.3%
Tue
11.1%
Wed
12.6%
Thu
11.7%
Fri
16.3%
Sat
16.8%
time of day
Morning
15.7%
Noon
17.9%
Afternoon
32.2%
Evening
27.2%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Boston consumers purchase?

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Why do Boston consumers try new brands?

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Where do Boston consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Boston Target Market

Arrow and target

Who actually buys Boston? Do these consumers match the intended target market of Boston?

Thought bubble

What motivates the target market to purchase Boston?

magnifying glass

What other target market should Boston look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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