Boston Consumer Insights

Who buys Boston?

A Boston consumer is generally very high income, Asian, and senior age. Boston consumers are more likely to purchase Boston during larger pantry stocking trips. Brands such as Neutrogena, Skittles, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Boston Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.91
% of Basket $ (median)
14.3%
Total Basket $ (median)
$55.37

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Boston Consumer Demographics

demographic
index
Female
99
Male
107
<24
136
25-34
56
35-44
84
45-54
134
55-64
182
65+
229
African American
78
Asian
141
Caucasian
98
Hispanic
79
demographic
index
Has Kids
87
No Kids
130
- $20k
75
$20k-40k
62
$40k-60k
110
$60k-80k
102
$80k-100k
94
$100k-125k
115
$125k +
143
No College
77
College
99
Adv. Degree
132

Understand Boston Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Boston Basket Affinity & Size

brand
basket affinity
Neutrogena 9.8x
Skittles 7.8x
TRESemme 7.3x
Oral-B 7.2x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
216

Where is Boston Purchased?

channels
index
Beauty
120
Club
6
Dollar
341
Drug
180
Food
19
Gas & Convenience
11
Mass
163
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.6x
Yoplait Light 1.5x
Kelloggs Frosted Mini Wheat 1.5x
Chex Mix 1.5x

How Did They Pay?

method
index
Cash
87
Credit
119
Debit
97
Food Stamps
29

When is Boston Purchased?

day of week
Sun
18.3%
Mon
13.3%
Tue
11.1%
Wed
12.6%
Thu
11.7%
Fri
16.3%
Sat
16.8%
time of day
Morning
15.7%
Noon
17.9%
Afternoon
32.2%
Evening
27.2%
Late
7.0%

About Our Boston Consumer Insights

How do we know who buys Boston? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Boston consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.