Boston Market Consumer Insights

Who buys Boston Market?

A Boston Market consumer is generally slightly lower income, African American, and senior age. Boston Market consumers are more likely to purchase Boston Market during larger pantry stocking trips. Brands such as Marie Callender's, Weight Watchers Smart Ones, and Banquet also tend to be purchased in the same trip. Sample consumer insights data below.

Boston Market Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.76
% of Basket $ (median)
7.1%
Total Basket $ (median)
$52.93

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Boston Market Consumer Demographics

demographic
index
Female
97
Male
129
<24
107
25-34
80
35-44
85
45-54
137
55-64
125
65+
163
African American
158
Asian
87
Caucasian
103
Hispanic
65
demographic
index
Has Kids
86
No Kids
131
- $20k
116
$20k-40k
111
$40k-60k
122
$60k-80k
109
$80k-100k
92
$100k-125k
74
$125k +
60
No College
117
College
101
Adv. Degree
77

Understand Boston Market Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Boston Market Basket Affinity & Size

brand
basket affinity
Marie Callender's 21.1x
Weight Watchers Smart Ones 9.7x
Banquet 8.8x
Bertolli 8.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
448

Where is Boston Market Purchased?

channels
index
Club
14
Dollar
4
Drug
20
Food
142
Gas & Convenience
1
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marie Callender's 1.9x
Lean Cuisine 1.6x
Hostess 1.6x
Banquet 1.5x

How Did They Pay?

method
index
Cash
102
Credit
96
Debit
96
Food Stamps
169

When is Boston Market Purchased?

day of week
Sun
18.0%
Mon
13.5%
Tue
13.1%
Wed
11.5%
Thu
12.1%
Fri
14.8%
Sat
17.0%
time of day
Morning
15.3%
Noon
14.4%
Afternoon
32.5%
Evening
29.3%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Boston Market consumers purchase?

check mark

Why do Boston Market consumers try new brands?

check mark

Where do Boston Market consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Boston Market Target Market

Arrow and target

Who actually buys Boston Market? Do these consumers match the intended target market of Boston Market?

Thought bubble

What motivates the target market to purchase Boston Market?

magnifying glass

What other target market should Boston Market look at?

venn diagram

Which other brands have a similar target market?

About Our Boston Market Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.