Boston Market Consumer Insights

Who buys Boston Market?

A Boston Market consumer is generally slightly lower income, African American, and senior age. Boston Market consumers are more likely to purchase Boston Market during larger pantry stocking trips. Brands such as Marie Callender's, Weight Watchers Smart Ones, and Banquet also tend to be purchased in the same trip. See sample consumer insights data below.

Boston Market Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.76
% of Basket $ (median)
7.1%
Total Basket $ (median)
$52.93

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Boston Market Consumer Demographics

demographic
index
Female
97
Male
129
<24
107
25-34
80
35-44
85
45-54
137
55-64
125
65+
163
African American
158
Asian
87
Caucasian
103
Hispanic
65
demographic
index
Has Kids
86
No Kids
131
- $20k
116
$20k-40k
111
$40k-60k
122
$60k-80k
109
$80k-100k
92
$100k-125k
74
$125k +
60
No College
117
College
101
Adv. Degree
77

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Boston Market Basket Affinity & Size

brand
basket affinity
Marie Callender's 21.1x
Weight Watchers Smart Ones 9.7x
Banquet 8.8x
Bertolli 8.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
448

Where is Boston Market Purchased?

channels
index
Club
14
Dollar
4
Drug
20
Food
142
Gas & Convenience
1
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marie Callender's 1.9x
Lean Cuisine 1.6x
Hostess 1.6x
Banquet 1.5x

How Did They Pay?

method
index
Cash
102
Credit
96
Debit
96
Food Stamps
169

When is Boston Market Purchased?

day of week
Sun
18.0%
Mon
13.5%
Tue
13.1%
Wed
11.5%
Thu
12.1%
Fri
14.8%
Sat
17.0%
time of day
Morning
15.3%
Noon
14.4%
Afternoon
32.5%
Evening
29.3%
Late
8.5%

About Our Boston Market Consumer Insights

How do we know who buys Boston Market? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Boston Market consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.