Boston Market Consumer Insights

Who buys Boston Market?

A Boston Market consumer is generally slightly lower income, African American, and senior age. Boston Market consumers are more likely to purchase Boston Market during larger pantry stocking trips. Brands such as Marie Callender's, Weight Watchers Smart Ones, and Banquet also tend to be purchased in the same trip. See sample consumer insights data below.

Boston Market Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.76
% of Basket $ (median)
7.1%
Total Basket $ (median)
$52.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Boston Market Consumer Demographics

demographic
index
Female
97
Male
129
<24
107
25-34
80
35-44
85
45-54
137
55-64
125
65+
163
African American
158
Asian
87
Caucasian
103
Hispanic
65
demographic
index
Has Kids
86
No Kids
131
- $20k
116
$20k-40k
111
$40k-60k
122
$60k-80k
109
$80k-100k
92
$100k-125k
74
$125k +
60
No College
117
College
101
Adv. Degree
77

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Boston Market Basket Affinity & Size

brand
basket affinity
Marie Callender's 21.1x
Weight Watchers Smart Ones 9.7x
Banquet 8.8x
Bertolli 8.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
448

Where is Boston Market Purchased?

channels
index
Club
14
Dollar
4
Drug
20
Food
142
Gas & Convenience
1
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marie Callender's 1.9x
Lean Cuisine 1.6x
Hostess 1.6x
Banquet 1.5x

How Did They Pay?

method
index
Cash
102
Credit
96
Debit
96
Food Stamps
169

When is Boston Market Purchased?

day of week
Sun
18.0%
Mon
13.5%
Tue
13.1%
Wed
11.5%
Thu
12.1%
Fri
14.8%
Sat
17.0%
time of day
Morning
15.3%
Noon
14.4%
Afternoon
32.5%
Evening
29.3%
Late
8.5%

Get More Boston Market Data

Contact us for the latest Boston Market consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Boston Market consumers switch to?

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Why do consumers stop buying Boston Market products?

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Which retailers do Boston Market shoppers prefer to shop at?

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What motivates consumers to try Boston Market products?

Research the Boston Market Target Market

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Who actually buys Boston Market? Do these consumers match the intended target market of Boston Market?

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What motivates the target market to buy Boston Market?

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What other target market should Boston Market look at?

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Which other brands have a similar target market?

About Our Boston Market Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.