BOTA BOX Consumer Insights

Who buys BOTA BOX? A BOTA BOX consumer is generally very high income, Caucasian, and senior age. BOTA BOX consumers are more likely to purchase BOTA BOX during larger pantry stocking trips. Brands such as Diet Dr Pepper, Scott, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

BOTA BOX Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$17.99
% of Basket $ (median)
30.1%
Total Basket $ (median)
$59.67

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

BOTA BOX Consumer Demographics

demographic
index
Female
96
Male
142
<24
80
25-34
54
35-44
107
45-54
114
55-64
107
65+
352
African American
8
Asian
29
Caucasian
121
Hispanic
14
demographic
index
Has Kids
79
No Kids
147
- $20k
46
$20k-40k
38
$40k-60k
101
$60k-80k
61
$80k-100k
102
$100k-125k
155
$125k +
223
No College
23
College
103
Adv. Degree
178

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BOTA BOX Basket Affinity & Size

brand
basket affinity
Diet Dr Pepper 19.9x
Scott 16.9x
Arnold 9.0x
Kelloggs Pop Tarts 8.8x
basket size
index
Urgent Need (1-2 Items)
71
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
222

Where is BOTA BOX Purchased?

channels
index
Club
110
Dollar
1
Drug
64
Food
181
Gas & Convenience
51
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.8x
Nabisco Triscuit 1.6x
Arnold 1.6x
Sabra 1.6x

How Did They Pay?

method
index
Cash
60
Credit
169
Debit
69
Food Stamps
8

When is BOTA BOX Purchased?

day of week
Sun
8.9%
Mon
11.8%
Tue
15.2%
Wed
15.7%
Thu
13.8%
Fri
20.1%
Sat
14.5%
time of day
Morning
7.8%
Noon
15.7%
Afternoon
41.7%
Evening
29.9%
Late
4.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do BOTA BOX consumers purchase?

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Why do BOTA BOX consumers try new brands?

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Where do BOTA BOX consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the BOTA BOX Target Market

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Who actually buys BOTA BOX? Do these consumers match the intended target market of BOTA BOX?

Thought bubble

What motivates the target market to purchase BOTA BOX?

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What other target market should BOTA BOX look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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