Boudreauxs Consumer Insights

Who buys Boudreauxs? Boudreauxs consumers are generally median income, Hispanic, and young adult age. Boudreauxs consumers are more likely to purchase Boudreauxs during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Boudreauxs Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.19
% of Basket $ (median)
10.8%
Total Basket $ (median)
$66.86

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Boudreauxs Consumer Demographics

demographic
index
Female
102
Male
79
<24
80
25-34
143
35-44
115
45-54
45
55-64
53
65+
32
African American
106
Asian
91
Caucasian
92
Hispanic
183
demographic
index
Has Kids
99
No Kids
103
- $20k
65
$20k-40k
80
$40k-60k
89
$60k-80k
158
$80k-100k
104
$100k-125k
94
$125k +
82
No College
72
College
102
Adv. Degree
122

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Boudreauxs Basket Affinity & Size

brand
basket affinity
Gerber Graduates 19.9x
Gerber 16.1x
Huggies 8.6x
Arm & Hammer 6.4x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
302

Where is Boudreauxs Purchased?

channels
index
Club
1
Drug
103
Food
8
Mass
198
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.4x
Gerber 1.9x
Huggies 1.8x
Ro-Tel 1.5x

How Did They Pay?

method
index
Cash
68
Credit
98
Debit
118
Food Stamps
71

When is Boudreauxs Purchased?

day of week
Sun
14.6%
Mon
12.8%
Tue
14.2%
Wed
12.1%
Thu
12.5%
Fri
15.3%
Sat
18.3%
time of day
Morning
15.9%
Noon
16.8%
Afternoon
35.8%
Evening
25.5%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Boudreauxs consumers purchase?

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Why do Boudreauxs consumers try new brands?

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Where do Boudreauxs consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Boudreauxs Target Market

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Who actually buys Boudreauxs? Do these consumers match the intended target market of Boudreauxs?

Thought bubble

What motivates the target market to purchase Boudreauxs?

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What other target market should Boudreauxs look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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