Boulder Canyon Consumer Insights

Who buys Boulder Canyon? A Boulder Canyon consumer is generally slightly higher income, Asian, and older age. Boulder Canyon consumers are more likely to purchase Boulder Canyon during larger pantry stocking trips. Brands such as Taylor Farms, Bertolli, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

Boulder Canyon Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.69
% of Basket $ (median)
5.5%
Total Basket $ (median)
$66.91

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Boulder Canyon Consumer Demographics

demographic
index
Female
98
Male
115
<24
91
25-34
87
35-44
98
45-54
102
55-64
146
65+
109
African American
73
Asian
114
Caucasian
101
Hispanic
95
demographic
index
Has Kids
87
No Kids
130
- $20k
68
$20k-40k
101
$40k-60k
79
$60k-80k
105
$80k-100k
136
$100k-125k
92
$125k +
112
No College
73
College
103
Adv. Degree
117

Understand Boulder Canyon Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Boulder Canyon Basket Affinity & Size

brand
basket affinity
Taylor Farms 13.0x
Bertolli 8.0x
Fresh Selections 7.8x
Del Monte 7.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
192
Pantry Stocking (21+ Items)
327

Where is Boulder Canyon Purchased?

channels
index
Club
423
Dollar
0
Drug
6
Food
125
Gas & Convenience
3
Mass
30
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.8x
Taylor Farms 1.6x
Horizon Organic 1.5x
Almond Breeze 1.5x

How Did They Pay?

method
index
Cash
57
Credit
131
Debit
99
Food Stamps
62

When is Boulder Canyon Purchased?

day of week
Sun
16.4%
Mon
11.9%
Tue
12.1%
Wed
12.1%
Thu
12.0%
Fri
16.3%
Sat
19.1%
time of day
Morning
13.4%
Noon
21.1%
Afternoon
37.1%
Evening
25.4%
Late
3.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Boulder Canyon consumers purchase?

check mark

Why do Boulder Canyon consumers try new brands?

check mark

Where do Boulder Canyon consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Boulder Canyon Target Market

Arrow and target

Who actually buys Boulder Canyon? Do these consumers match the intended target market of Boulder Canyon?

Thought bubble

What motivates the target market to purchase Boulder Canyon?

magnifying glass

What other target market should Boulder Canyon look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us