Bounce Consumer Insights

Who buys Bounce?

A Bounce consumer is generally lower income, Asian, and adolescent age. Bounce consumers are more likely to purchase Bounce during larger pantry stocking trips. Brands such as Tide, Cascade, and Gain also tend to be purchased in the same trip. See sample consumer insights data below.

Bounce Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.87
% of Basket $ (median)
7.6%
Total Basket $ (median)
$77.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bounce Consumer Demographics

demographic
index
Female
102
Male
81
<24
111
25-34
103
35-44
106
45-54
93
55-64
78
65+
87
African American
129
Asian
157
Caucasian
89
Hispanic
121
demographic
index
Has Kids
102
No Kids
94
- $20k
105
$20k-40k
107
$40k-60k
101
$60k-80k
100
$80k-100k
92
$100k-125k
94
$125k +
100
No College
106
College
100
Adv. Degree
92

Understand Bounce Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Bounce Basket Affinity & Size

brand
basket affinity
Tide 14.2x
Cascade 9.7x
Gain 6.7x
Clorox 6.5x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
359

Where is Bounce Purchased?

channels
index
Beauty
3
Club
145
Dollar
329
Drug
49
Food
54
Gas & Convenience
6
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Olay 1.3x
Tide 1.3x
Yoplait Light 1.2x
Charmin 1.2x

How Did They Pay?

method
index
Cash
99
Credit
89
Debit
111
Food Stamps
51

When is Bounce Purchased?

day of week
Sun
17.1%
Mon
12.9%
Tue
12.0%
Wed
11.4%
Thu
12.1%
Fri
15.0%
Sat
19.6%
time of day
Morning
14.9%
Noon
17.9%
Afternoon
35.2%
Evening
25.9%
Late
6.1%

Get More Bounce Data

Contact us for the latest Bounce consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bounce consumers switch to?

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Why do consumers stop buying Bounce products?

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Which retailers do Bounce shoppers prefer to shop at?

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What motivates consumers to try Bounce products?

Research the Bounce Target Market

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Who actually buys Bounce? Do these consumers match the intended target market of Bounce?

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What motivates the target market to buy Bounce?

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What other target market should Bounce look at?

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Which other brands have a similar target market?

About Our Bounce Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.