Bounce Consumer Insights

Who buys Bounce? Bounce consumers are generally lower income, Asian, and adolescent age. Bounce consumers are more likely to purchase Bounce during larger pantry stocking trips. Brands such as Tide, Cascade, and Gain also tend to be purchased in the same trip. Sample consumer insights data below.

Bounce Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.87
% of Basket $ (median)
7.6%
Total Basket $ (median)
$77.52

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bounce Consumer Demographics

demographic
index
Female
102
Male
81
<24
111
25-34
103
35-44
106
45-54
93
55-64
78
65+
87
African American
129
Asian
157
Caucasian
89
Hispanic
121
demographic
index
Has Kids
102
No Kids
94
- $20k
105
$20k-40k
107
$40k-60k
101
$60k-80k
100
$80k-100k
92
$100k-125k
94
$125k +
100
No College
106
College
100
Adv. Degree
92

Understand Bounce Consumer Behavior

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Bounce Basket Affinity & Size

brand
basket affinity
Tide 14.2x
Cascade 9.7x
Gain 6.7x
Clorox 6.5x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
359

Where is Bounce Purchased?

channels
index
Beauty
3
Club
145
Dollar
329
Drug
49
Food
54
Gas & Convenience
6
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Olay 1.3x
Tide 1.3x
Yoplait Light 1.2x
Charmin 1.2x

How Did They Pay?

method
index
Cash
99
Credit
89
Debit
111
Food Stamps
51

When is Bounce Purchased?

day of week
Sun
17.1%
Mon
12.9%
Tue
12.0%
Wed
11.4%
Thu
12.1%
Fri
15.0%
Sat
19.6%
time of day
Morning
14.9%
Noon
17.9%
Afternoon
35.2%
Evening
25.9%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bounce consumers purchase?

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Why do Bounce consumers try new brands?

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Where do Bounce consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bounce Target Market

Arrow and target

Who actually buys Bounce? Do these consumers match the intended target market of Bounce?

Thought bubble

What motivates the target market to purchase Bounce?

magnifying glass

What other target market should Bounce look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us