Bounce Bursts Consumer Insights

Who buys Bounce Bursts? A Bounce Bursts consumer is generally lower income, African American, and lower middle age. Bounce Bursts consumers are more likely to purchase Bounce Bursts during larger pantry stocking trips. Brands such as Gain, Tide, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Bounce Bursts Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.97
% of Basket $ (median)
11.6%
Total Basket $ (median)
$60.25

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bounce Bursts Consumer Demographics

demographic
index
Female
103
Male
75
<24
87
25-34
90
35-44
116
45-54
113
55-64
48
65+
40
African American
224
Asian
47
Caucasian
97
Hispanic
105
demographic
index
Has Kids
107
No Kids
83
- $20k
124
$20k-40k
148
$40k-60k
102
$60k-80k
109
$80k-100k
74
$100k-125k
67
$125k +
62
No College
128
College
99
Adv. Degree
73

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Bounce Bursts Basket Affinity & Size

brand
basket affinity
Gain 15.9x
Tide 15.8x
Febreze 10.5x
Clorox 9.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
381

Where is Bounce Bursts Purchased?

channels
index
Dollar
732
Drug
241
Food
71
Gas & Convenience
5
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gain 2.2x
Gerber Graduates 1.8x
Marlboro Gold Pack 1.8x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
98
Credit
82
Debit
125
Food Stamps
53

When is Bounce Bursts Purchased?

day of week
Sun
15.3%
Mon
14.2%
Tue
13.0%
Wed
11.8%
Thu
11.1%
Fri
15.7%
Sat
18.9%
time of day
Morning
17.7%
Noon
17.9%
Afternoon
33.2%
Evening
24.6%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bounce Bursts consumers purchase?

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Why do Bounce Bursts consumers try new brands?

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Where do Bounce Bursts consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bounce Bursts Target Market

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Who actually buys Bounce Bursts? Do these consumers match the intended target market of Bounce Bursts?

Thought bubble

What motivates the target market to purchase Bounce Bursts?

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What other target market should Bounce Bursts look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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