Bounty Consumer Insights

Who buys Bounty?

A Bounty consumer is generally very high income, African American, and senior age. Bounty consumers are more likely to purchase Bounty during larger pantry stocking trips. Brands such as Charmin, Puffs, and Cascade also tend to be purchased in the same trip. See sample consumer insights data below.

Bounty Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.49
% of Basket $ (median)
9.7%
Total Basket $ (median)
$87.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bounty Consumer Demographics

demographic
index
Female
100
Male
102
<24
89
25-34
83
35-44
101
45-54
107
55-64
120
65+
149
African American
105
Asian
103
Caucasian
100
Hispanic
98
demographic
index
Has Kids
96
No Kids
110
- $20k
77
$20k-40k
81
$40k-60k
87
$60k-80k
97
$80k-100k
106
$100k-125k
115
$125k +
145
No College
90
College
99
Adv. Degree
118

Understand Bounty Consumer Behavior

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Bounty Basket Affinity & Size

brand
basket affinity
Charmin 13.1x
Puffs 7.0x
Cascade 6.5x
Dixie 6.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
390

Where is Bounty Purchased?

channels
index
Beauty
1
Club
154
Dollar
104
Drug
78
Food
110
Gas & Convenience
5
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Charmin 1.2x
Eggland's Best 1.2x
Goya 1.2x
Birds Eye Steamfresh 1.2x

How Did They Pay?

method
index
Cash
83
Credit
117
Debit
98
Food Stamps
33

When is Bounty Purchased?

day of week
Sun
17.2%
Mon
13.1%
Tue
12.1%
Wed
11.7%
Thu
12.0%
Fri
15.3%
Sat
18.6%
time of day
Morning
16.4%
Noon
19.5%
Afternoon
35.9%
Evening
23.1%
Late
5.0%

Get More Bounty Data

Contact us for the latest Bounty consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bounty consumers switch to?

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Why do consumers stop buying Bounty products?

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Which retailers do Bounty shoppers prefer to shop at?

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What motivates consumers to try Bounty products?

Research the Bounty Target Market

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Who actually buys Bounty? Do these consumers match the intended target market of Bounty?

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What motivates the target market to purchase Bounty?

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What other target market should Bounty look at?

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Which other brands have a similar target market?

About Our Bounty Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.