Bounty Basic Consumer Insights

Who buys Bounty Basic?

A Bounty Basic consumer is generally lower income, African American, and young adult age. Bounty Basic consumers are more likely to purchase Bounty Basic during larger pantry stocking trips. Brands such as Angel Soft, Charmin, and Puffs also tend to be purchased in the same trip. See sample consumer insights data below.

Bounty Basic Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.45
% of Basket $ (median)
6.4%
Total Basket $ (median)
$38.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bounty Basic Consumer Demographics

demographic
index
Female
101
Male
94
<24
104
25-34
107
35-44
100
45-54
93
55-64
93
65+
89
African American
205
Asian
93
Caucasian
93
Hispanic
118
demographic
index
Has Kids
99
No Kids
103
- $20k
104
$20k-40k
112
$40k-60k
103
$60k-80k
109
$80k-100k
93
$100k-125k
91
$125k +
78
No College
105
College
100
Adv. Degree
96

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Bounty Basic Basket Affinity & Size

brand
basket affinity
Angel Soft 7.9x
Charmin 7.6x
Puffs 6.2x
Swiffer 6.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
358

Where is Bounty Basic Purchased?

channels
index
Beauty
2
Club
8
Dollar
278
Drug
56
Food
149
Gas & Convenience
15
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Angel Soft 1.5x
Marlboro Gold Pack 1.5x
Huggies 1.4x
Scott 1.4x

How Did They Pay?

method
index
Cash
110
Credit
93
Debit
106
Food Stamps
59

When is Bounty Basic Purchased?

day of week
Sun
16.3%
Mon
13.2%
Tue
12.2%
Wed
11.5%
Thu
11.2%
Fri
17.0%
Sat
18.5%
time of day
Morning
15.9%
Noon
18.1%
Afternoon
34.3%
Evening
25.6%
Late
6.1%

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Find Answers to Questions

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Which brands do Bounty Basic consumers switch to?

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Why do consumers stop buying Bounty Basic products?

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Which retailers do Bounty Basic shoppers prefer to shop at?

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What motivates consumers to try Bounty Basic products?

Research the Bounty Basic Target Market

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Who actually buys Bounty Basic? Do these consumers match the intended target market of Bounty Basic?

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What motivates the target market to buy Bounty Basic?

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What other target market should Bounty Basic look at?

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Which other brands have a similar target market?

About Our Bounty Basic Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.