Bowl Fresh Consumer Insights

Who buys Bowl Fresh?

A Bowl Fresh consumer is generally lower income, African American, and older age. Bowl Fresh consumers are more likely to purchase Bowl Fresh during larger pantry stocking trips. Brands such as Dannon Danimals, Febreze, and Glade also tend to be purchased in the same trip. See sample consumer insights data below.

Bowl Fresh Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
2.5%
Total Basket $ (median)
$39.45

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bowl Fresh Consumer Demographics

demographic
index
Female
97
Male
132
<24
106
25-34
109
35-44
92
45-54
89
55-64
139
65+
79
African American
425
Asian
117
Caucasian
64
Hispanic
243
demographic
index
Has Kids
92
No Kids
117
- $20k
142
$20k-40k
143
$40k-60k
130
$60k-80k
94
$80k-100k
75
$100k-125k
50
$125k +
51
No College
157
College
93
Adv. Degree
66

Understand Bowl Fresh Consumer Behavior

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Bowl Fresh Basket Affinity & Size

brand
basket affinity
Dannon Danimals 12.5x
Febreze 11.6x
Glade 11.5x
Lysol 10.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
186
Pantry Stocking (21+ Items)
384

Where is Bowl Fresh Purchased?

channels
index
Dollar
703
Drug
13
Food
1
Mass
188
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.9x
Marlboro Gold Pack 1.9x
Armour 1.8x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
124
Credit
82
Debit
105
Food Stamps
122

When is Bowl Fresh Purchased?

day of week
Sun
16.3%
Mon
14.7%
Tue
11.2%
Wed
11.9%
Thu
11.3%
Fri
15.7%
Sat
19.0%
time of day
Morning
19.5%
Noon
18.6%
Afternoon
32.2%
Evening
23.0%
Late
6.7%

About Our Bowl Fresh Consumer Insights

How do we know who buys Bowl Fresh? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Bowl Fresh consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.