Brach's Consumer Insights

Who buys Brach's? Brach's consumers are generally slightly higher income, Caucasian, and senior age. Brach's consumers are more likely to purchase Brach's during larger pantry stocking trips. Brands such as Hershey's Kisses, Cadbury, and Reese's also tend to be purchased in the same trip. Sample consumer insights data below.

Brach's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.9%
Total Basket $ (median)
$40.96

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Brach's Consumer Demographics

demographic
index
Female
102
Male
84
<24
65
25-34
75
35-44
106
45-54
114
55-64
124
65+
126
African American
85
Asian
41
Caucasian
113
Hispanic
53
demographic
index
Has Kids
100
No Kids
100
- $20k
80
$20k-40k
87
$40k-60k
99
$60k-80k
103
$80k-100k
110
$100k-125k
109
$125k +
108
No College
95
College
98
Adv. Degree
115

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Brach's Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 9.9x
Cadbury 8.3x
Reese's 7.3x
Skittles 5.8x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
308

Where is Brach's Purchased?

channels
index
Beauty
2
Club
16
Dollar
77
Drug
193
Food
59
Gas & Convenience
6
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Duncan Hines 1.3x
Hershey's Kisses 1.3x
Cadbury 1.3x

How Did They Pay?

method
index
Cash
112
Credit
98
Debit
101
Food Stamps
71

When is Brach's Purchased?

day of week
Sun
14.1%
Mon
12.5%
Tue
13.7%
Wed
13.7%
Thu
13.9%
Fri
15.3%
Sat
16.8%
time of day
Morning
15.2%
Noon
17.3%
Afternoon
35.0%
Evening
26.2%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Brach's consumers purchase?

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Why do Brach's consumers try new brands?

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Where do Brach's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Brach's Target Market

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Who actually buys Brach's? Do these consumers match the intended target market of Brach's?

Thought bubble

What motivates the target market to purchase Brach's?

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What other target market should Brach's look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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