Brach's Consumer Insights

Who buys Brach's?

A Brach's consumer is generally slightly higher income, Caucasian, and senior age. Brach's consumers are more likely to purchase Brach's during larger pantry stocking trips. Brands such as Hershey's Kisses, Cadbury, and Reese's also tend to be purchased in the same trip. See sample consumer insights data below.

Brach's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.9%
Total Basket $ (median)
$40.96

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Brach's Consumer Demographics

demographic
index
Female
102
Male
84
<24
65
25-34
75
35-44
106
45-54
114
55-64
124
65+
126
African American
85
Asian
41
Caucasian
113
Hispanic
53
demographic
index
Has Kids
100
No Kids
100
- $20k
80
$20k-40k
87
$40k-60k
99
$60k-80k
103
$80k-100k
110
$100k-125k
109
$125k +
108
No College
95
College
98
Adv. Degree
115

Understand Brach's Consumer Behavior

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Brach's Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 9.9x
Cadbury 8.3x
Reese's 7.3x
Skittles 5.8x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
308

Where is Brach's Purchased?

channels
index
Beauty
2
Club
16
Dollar
77
Drug
193
Food
59
Gas & Convenience
6
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Duncan Hines 1.3x
Hershey's Kisses 1.3x
Cadbury 1.3x

How Did They Pay?

method
index
Cash
112
Credit
98
Debit
101
Food Stamps
71

When is Brach's Purchased?

day of week
Sun
14.1%
Mon
12.5%
Tue
13.7%
Wed
13.7%
Thu
13.9%
Fri
15.3%
Sat
16.8%
time of day
Morning
15.2%
Noon
17.3%
Afternoon
35.0%
Evening
26.2%
Late
6.3%

Get More Brach's Data

Contact us for the latest Brach's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Brach's consumers switch to?

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Why do consumers stop buying Brach's products?

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Which retailers do Brach's shoppers prefer to shop at?

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What motivates consumers to try Brach's products?

Research the Brach's Target Market

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Who actually buys Brach's? Do these consumers match the intended target market of Brach's?

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What motivates the target market to purchase Brach's?

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What other target market should Brach's look at?

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Which other brands have a similar target market?

About Our Brach's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.