Bragg Consumer Insights

Who buys Bragg? Bragg consumers are generally slightly lower income, African American, and older age. Bragg consumers are more likely to purchase Bragg during larger pantry stocking trips. Brands such as Fresh Selections, Almond Breeze, and Starkist also tend to be purchased in the same trip. Sample consumer insights data below.

Bragg Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.88
% of Basket $ (median)
9.1%
Total Basket $ (median)
$64.85

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bragg Consumer Demographics

demographic
index
Female
101
Male
90
<24
83
25-34
104
35-44
97
45-54
97
55-64
122
65+
86
African American
209
Asian
122
Caucasian
93
Hispanic
79
demographic
index
Has Kids
84
No Kids
136
- $20k
88
$20k-40k
101
$40k-60k
127
$60k-80k
90
$80k-100k
105
$100k-125k
83
$125k +
89
No College
101
College
100
Adv. Degree
100

Understand Bragg Consumer Behavior

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Bragg Basket Affinity & Size

brand
basket affinity
Fresh Selections 11.5x
Almond Breeze 9.9x
Starkist 6.9x
Bolthouse Farms 6.7x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
395

Where is Bragg Purchased?

channels
index
Club
0
Drug
25
Food
167
Gas & Convenience
12
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.0x
Almond Breeze 1.8x
Horizon Organic 1.5x
Silk 1.5x

How Did They Pay?

method
index
Cash
108
Credit
115
Debit
81
Food Stamps
119

When is Bragg Purchased?

day of week
Sun
16.7%
Mon
15.3%
Tue
13.0%
Wed
12.7%
Thu
12.2%
Fri
14.7%
Sat
15.4%
time of day
Morning
15.1%
Noon
15.6%
Afternoon
33.7%
Evening
28.3%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bragg consumers purchase?

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Why do Bragg consumers try new brands?

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Where do Bragg consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bragg Target Market

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Who actually buys Bragg? Do these consumers match the intended target market of Bragg?

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What motivates the target market to purchase Bragg?

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What other target market should Bragg look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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