Bragg Consumer Insights

Who buys Bragg?

A Bragg consumer is generally slightly lower income, African American, and older age. Bragg consumers are more likely to purchase Bragg during larger pantry stocking trips. Brands such as Fresh Selections, Almond Breeze, and Starkist also tend to be purchased in the same trip. See sample consumer insights data below.

Bragg Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.88
% of Basket $ (median)
9.1%
Total Basket $ (median)
$64.85

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bragg Consumer Demographics

demographic
index
Female
101
Male
90
<24
83
25-34
104
35-44
97
45-54
97
55-64
122
65+
86
African American
209
Asian
122
Caucasian
93
Hispanic
79
demographic
index
Has Kids
84
No Kids
136
- $20k
88
$20k-40k
101
$40k-60k
127
$60k-80k
90
$80k-100k
105
$100k-125k
83
$125k +
89
No College
101
College
100
Adv. Degree
100

Understand Bragg Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Bragg Basket Affinity & Size

brand
basket affinity
Fresh Selections 11.5x
Almond Breeze 9.9x
Starkist 6.9x
Bolthouse Farms 6.7x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
395

Where is Bragg Purchased?

channels
index
Club
0
Drug
25
Food
167
Gas & Convenience
12
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.0x
Almond Breeze 1.8x
Horizon Organic 1.5x
Silk 1.5x

How Did They Pay?

method
index
Cash
108
Credit
115
Debit
81
Food Stamps
119

When is Bragg Purchased?

day of week
Sun
16.7%
Mon
15.3%
Tue
13.0%
Wed
12.7%
Thu
12.2%
Fri
14.7%
Sat
15.4%
time of day
Morning
15.1%
Noon
15.6%
Afternoon
33.7%
Evening
28.3%
Late
7.3%

About Our Bragg Consumer Insights

How do we know who buys Bragg? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Bragg consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.