Braun Consumer Insights

Who buys Braun?

A Braun consumer is generally very high income, Asian, and senior age. Braun consumers are more likely to purchase Braun during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Puffs also tend to be purchased in the same trip. See sample consumer insights data below.

Braun Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$15.99
% of Basket $ (median)
37.5%
Total Basket $ (median)
$42.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Braun Consumer Demographics

demographic
index
Female
94
Male
162
<24
85
25-34
111
35-44
106
45-54
77
55-64
86
65+
133
African American
51
Asian
157
Caucasian
99
Hispanic
87
demographic
index
Has Kids
100
No Kids
100
- $20k
68
$20k-40k
73
$40k-60k
101
$60k-80k
87
$80k-100k
109
$100k-125k
120
$125k +
146
No College
78
College
99
Adv. Degree
133

Understand Braun Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Braun Basket Affinity & Size

brand
basket affinity
Listerine 10.3x
Oral-B 10.1x
Puffs 9.0x
Crest 8.4x
basket size
index
Urgent Need (1-2 Items)
75
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
112
Pantry Stocking (21+ Items)
175

Where is Braun Purchased?

channels
index
Beauty
254
Club
91
Drug
270
Food
11
Gas & Convenience
0
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.7x
YoCrunch 1.6x
Gerber 1.5x
Horizon Organic 1.5x

How Did They Pay?

method
index
Cash
81
Credit
136
Debit
88
Food Stamps
18

When is Braun Purchased?

day of week
Sun
16.5%
Mon
14.0%
Tue
12.3%
Wed
13.1%
Thu
13.1%
Fri
14.8%
Sat
16.1%
time of day
Morning
14.1%
Noon
18.4%
Afternoon
34.9%
Evening
26.9%
Late
5.8%

About Our Braun Consumer Insights

How do we know who buys Braun? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Braun consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.