Braun Consumer Insights

Who buys Braun?

A Braun consumer is generally very high income, Asian, and senior age. Braun consumers are more likely to purchase Braun during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Puffs also tend to be purchased in the same trip. See sample consumer insights data below.

Braun Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$15.99
% of Basket $ (median)
37.5%
Total Basket $ (median)
$42.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Braun Consumer Demographics

demographic
index
Female
94
Male
162
<24
85
25-34
111
35-44
106
45-54
77
55-64
86
65+
133
African American
51
Asian
157
Caucasian
99
Hispanic
87
demographic
index
Has Kids
100
No Kids
100
- $20k
68
$20k-40k
73
$40k-60k
101
$60k-80k
87
$80k-100k
109
$100k-125k
120
$125k +
146
No College
78
College
99
Adv. Degree
133

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Braun Basket Affinity & Size

brand
basket affinity
Listerine 10.3x
Oral-B 10.1x
Puffs 9.0x
Crest 8.4x
basket size
index
Urgent Need (1-2 Items)
75
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
112
Pantry Stocking (21+ Items)
175

Where is Braun Purchased?

channels
index
Beauty
254
Club
91
Drug
270
Food
11
Gas & Convenience
0
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.7x
YoCrunch 1.6x
Gerber 1.5x
Horizon Organic 1.5x

How Did They Pay?

method
index
Cash
81
Credit
136
Debit
88
Food Stamps
18

When is Braun Purchased?

day of week
Sun
16.5%
Mon
14.0%
Tue
12.3%
Wed
13.1%
Thu
13.1%
Fri
14.8%
Sat
16.1%
time of day
Morning
14.1%
Noon
18.4%
Afternoon
34.9%
Evening
26.9%
Late
5.8%

Get More Braun Data

Better understand Braun consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Braun consumers switch to?

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Why do consumers stop buying Braun products?

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Which retailers do Braun shoppers prefer to shop at?

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What motivates consumers to try Braun products?

Research the Braun Target Market

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Who actually buys Braun? Do these consumers match the intended target market of Braun?

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What motivates the target market to buy Braun?

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What other target market should Braun look at?

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Which other brands have a similar target market?

About Our Braun Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.