Brawny Consumer Insights

Who buys Brawny?

A Brawny consumer is generally higher income, Asian, and senior age. Brawny consumers are more likely to purchase Brawny during larger pantry stocking trips. Brands such as Angel Soft, Hefty, and Cottonelle also tend to be purchased in the same trip. See sample consumer insights data below.

Brawny Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.62
% of Basket $ (median)
10.2%
Total Basket $ (median)
$64.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Brawny Consumer Demographics

demographic
index
Female
100
Male
105
<24
109
25-34
90
35-44
96
45-54
107
55-64
118
65+
133
African American
119
Asian
141
Caucasian
96
Hispanic
94
demographic
index
Has Kids
95
No Kids
111
- $20k
85
$20k-40k
96
$40k-60k
98
$60k-80k
106
$80k-100k
104
$100k-125k
107
$125k +
98
No College
103
College
101
Adv. Degree
90

Understand Brawny Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Brawny Basket Affinity & Size

brand
basket affinity
Angel Soft 9.8x
Hefty 6.0x
Cottonelle 5.5x
Lysol 4.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
409

Where is Brawny Purchased?

channels
index
Club
182
Dollar
64
Drug
50
Food
165
Gas & Convenience
7
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Angel Soft 1.4x
Cottonelle 1.4x
Boars Head 1.4x

How Did They Pay?

method
index
Cash
120
Credit
101
Debit
97
Food Stamps
53

When is Brawny Purchased?

day of week
Sun
17.1%
Mon
12.6%
Tue
11.9%
Wed
12.4%
Thu
11.8%
Fri
15.3%
Sat
19.0%
time of day
Morning
15.7%
Noon
18.6%
Afternoon
35.7%
Evening
24.7%
Late
5.3%

Get More Brawny Data

Better understand Brawny consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Brawny consumers switch to?

Stop sign

Why do consumers stop buying Brawny products?

Store front

Which retailers do Brawny shoppers prefer to shop at?

Sale sign

What motivates consumers to try Brawny products?

Research the Brawny Target Market

Arrow and target

Who actually buys Brawny? Do these consumers match the intended target market of Brawny?

Thought bubble

What motivates the target market to buy Brawny?

Magnifying glass

What other target market should Brawny look at?

Venn diagram

Which other brands have a similar target market?

About Our Brawny Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.