Brawny Consumer Insights

Who buys Brawny?

A Brawny consumer is generally higher income, Asian, and senior age. Brawny consumers are more likely to purchase Brawny during larger pantry stocking trips. Brands such as Angel Soft, Hefty, and Cottonelle also tend to be purchased in the same trip. See sample consumer insights data below.

Brawny Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.62
% of Basket $ (median)
10.2%
Total Basket $ (median)
$64.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Brawny Consumer Demographics

demographic
index
Female
100
Male
105
<24
109
25-34
90
35-44
96
45-54
107
55-64
118
65+
133
African American
119
Asian
141
Caucasian
96
Hispanic
94
demographic
index
Has Kids
95
No Kids
111
- $20k
85
$20k-40k
96
$40k-60k
98
$60k-80k
106
$80k-100k
104
$100k-125k
107
$125k +
98
No College
103
College
101
Adv. Degree
90

Understand Brawny Consumer Behavior

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Brawny Basket Affinity & Size

brand
basket affinity
Angel Soft 9.8x
Hefty 6.0x
Cottonelle 5.5x
Lysol 4.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
409

Where is Brawny Purchased?

channels
index
Club
182
Dollar
64
Drug
50
Food
165
Gas & Convenience
7
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Angel Soft 1.4x
Cottonelle 1.4x
Boars Head 1.4x

How Did They Pay?

method
index
Cash
120
Credit
101
Debit
97
Food Stamps
53

When is Brawny Purchased?

day of week
Sun
17.1%
Mon
12.6%
Tue
11.9%
Wed
12.4%
Thu
11.8%
Fri
15.3%
Sat
19.0%
time of day
Morning
15.7%
Noon
18.6%
Afternoon
35.7%
Evening
24.7%
Late
5.3%

About Our Brawny Consumer Insights

How do we know who buys Brawny? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Brawny consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.