Brawny Consumer Insights

Who buys Brawny? A Brawny consumer is generally higher income, Asian, and senior age. Brawny consumers are more likely to purchase Brawny during larger pantry stocking trips. Brands such as Angel Soft, Hefty, and Cottonelle also tend to be purchased in the same trip. Sample consumer insights data below.

Brawny Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.62
% of Basket $ (median)
10.2%
Total Basket $ (median)
$64.77

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Brawny Consumer Demographics

demographic
index
Female
100
Male
105
<24
109
25-34
90
35-44
96
45-54
107
55-64
118
65+
133
African American
119
Asian
141
Caucasian
96
Hispanic
94
demographic
index
Has Kids
95
No Kids
111
- $20k
85
$20k-40k
96
$40k-60k
98
$60k-80k
106
$80k-100k
104
$100k-125k
107
$125k +
98
No College
103
College
101
Adv. Degree
90

Understand Brawny Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Brawny Basket Affinity & Size

brand
basket affinity
Angel Soft 9.8x
Hefty 6.0x
Cottonelle 5.5x
Lysol 4.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
409

Where is Brawny Purchased?

channels
index
Club
182
Dollar
64
Drug
50
Food
165
Gas & Convenience
7
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Angel Soft 1.4x
Cottonelle 1.4x
Boars Head 1.4x

How Did They Pay?

method
index
Cash
120
Credit
101
Debit
97
Food Stamps
53

When is Brawny Purchased?

day of week
Sun
17.1%
Mon
12.6%
Tue
11.9%
Wed
12.4%
Thu
11.8%
Fri
15.3%
Sat
19.0%
time of day
Morning
15.7%
Noon
18.6%
Afternoon
35.7%
Evening
24.7%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Brawny consumers purchase?

check mark

Why do Brawny consumers try new brands?

check mark

Where do Brawny consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Brawny Target Market

Arrow and target

Who actually buys Brawny? Do these consumers match the intended target market of Brawny?

Thought bubble

What motivates the target market to purchase Brawny?

magnifying glass

What other target market should Brawny look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us