Breakstone's Consumer Insights

Who buys Breakstone's?

A Breakstone's consumer is generally very high income, Caucasian, and senior age. Breakstone's consumers are more likely to purchase Breakstone's during larger pantry stocking trips. Brands such as Old El Paso, Perdue, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Breakstone's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.59
% of Basket $ (median)
3.6%
Total Basket $ (median)
$71.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Breakstone's Consumer Demographics

demographic
index
Female
101
Male
87
<24
73
25-34
73
35-44
97
45-54
125
55-64
125
65+
181
African American
71
Asian
37
Caucasian
112
Hispanic
71
demographic
index
Has Kids
96
No Kids
110
- $20k
79
$20k-40k
80
$40k-60k
87
$60k-80k
101
$80k-100k
112
$100k-125k
116
$125k +
132
No College
105
College
96
Adv. Degree
113

Understand Breakstone's Consumer Behavior

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Breakstone's Basket Affinity & Size

brand
basket affinity
Old El Paso 5.4x
Perdue 5.1x
Birds Eye Steamfresh 5.1x
Dannon Oikos 4.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
496

Where is Breakstone's Purchased?

channels
index
Beauty
1
Club
1
Dollar
7
Drug
22
Food
194
Gas & Convenience
8
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.9x
Entenmann's 1.7x
Utz 1.7x
Domino 1.7x

How Did They Pay?

method
index
Cash
95
Credit
114
Debit
92
Food Stamps
95

When is Breakstone's Purchased?

day of week
Sun
20.1%
Mon
13.5%
Tue
12.2%
Wed
11.7%
Thu
11.3%
Fri
13.5%
Sat
17.7%
time of day
Morning
14.7%
Noon
17.8%
Afternoon
35.8%
Evening
26.3%
Late
5.4%

Get More Breakstone's Data

Contact us for the latest Breakstone's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Breakstone's consumers switch to?

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Why do consumers stop buying Breakstone's products?

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Which retailers do Breakstone's shoppers prefer to shop at?

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What motivates consumers to try Breakstone's products?

Research the Breakstone's Target Market

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Who actually buys Breakstone's? Do these consumers match the intended target market of Breakstone's?

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What motivates the target market to purchase Breakstone's?

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What other target market should Breakstone's look at?

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Which other brands have a similar target market?

About Our Breakstone's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.